ENGLEWOOD, Colo. (July 21, 2001) * In an effort to attract a new breed of racing fan to the September 7-9 Grand Prix of Monterey at Mazda Raceway at Laguna Seca, SCCA Pro Racing, Vision Entertainment, Mazda and Mazda Raceway at Laguna Seca have ...
ENGLEWOOD, Colo. (July 21, 2001) * In an effort to attract a new breed of racing fan to the September 7-9 Grand Prix of Monterey at Mazda Raceway at Laguna Seca, SCCA Pro Racing, Vision Entertainment, Mazda and Mazda Raceway at Laguna Seca have teamed-up to jointly promote the Hot Import "Day at the Track" on Saturday.
An offshoot of the unbelievably popular "Toyo Tires Hot Import Nights" shows promoted and organized by Laguna Beach, Calif.-based Vision Entertainment, the September 8 Hot Import "Day at the Track" will incorporate several aspects of the feature Hot Import Night shows. Approximately 150 of the best local area import crews will participate in a show and shine, lunch laps and other activities associated with the Speedvision World Challenge Touring Car Championship race.
"This is the first step of what will become a great working relationship between the SCCA, the Speedvision World Challenge Championships and Vision Entertainment," said Mitch Wright, Vice President and General Manager of SCCA Pro Racing. "The Hot Import Nights events are such a key aspect of the huge sport compact market. This is a great opportunity for us to introduce our brand of motorsports, which parallels the look and aftermarket performance of the best tuner cars out there."
"This is a great way to begin incorporating motorsports into our current programs," said Todd Wallin, President of Vision Entertainment. "This initial event at Mazda Raceway at Laguna Seca serves as a teaser for some exciting future events involving Vision Entertainment and SCCA Pro Racing."
"Based on the enormous success of the movie The Fast and the Furious*which has grossed over $115 million in its first four weeks, we believe that reaching out to the young sport compact and import car markets is a necessary part of helping road racing both grow and diversify its fan and participant base," said Wright.
- SCCA/SCCA Pro Racing