Kristine Groft joins Mazda Raceway Laguna Seca as Promotions/PR Coordinator. MONTEREY, Calif. (January 30, 2003) - Mazda Raceway Laguna Seca today announced the appointment of Kristine Groft as Promotions/PR Coordinator, bringing her extensive...
Kristine Groft joins Mazda Raceway Laguna Seca as Promotions/PR Coordinator.
MONTEREY, Calif. (January 30, 2003) - Mazda Raceway Laguna Seca today announced the appointment of Kristine Groft as Promotions/PR Coordinator, bringing her extensive experience in promotional marketing and public relations to the historic Monterey facility.
Groft has a diverse background encompassing most phases of marketing. She most recently served as Marketing and Public Relations Director for Portland-based Global Events Group and its roster of events including the Portland Champ Car race. Prior to that she was Marketing Coordinator for Portland's Entercom Radio Group.
The Pennsylvania native began her career at Clear Channel television stations WHP (CBS) and WLYH (UPN), in Harrisburg, Pa. Groft initially worked in broadcast sales and later became a producer/director in the creative department.
Groft earned a Bachelors Degree in Speech Communications with special study in broadcast/video production and public relations, from Millersville University in Millersville, Pa.
"Kristine's broad base of knowledge and experience in motorsports and media, combined with her enthusiasm for Mazda Raceway Laguna Seca, will be a tremendous asset to our facility, fans and sponsors," said Gill Campbell, general manager. "She's only been on board a few days but her level of energy has already made an impact."
"I'm elated at the opportunity to work at a world-renowned facility that plays such a prominent role in the community," said Groft. "My ambition is to build on the many strong promotional partnerships that we have and develop additional opportunities that will further our mission of promoting world-class racing events and benefiting many local charities and service groups."
SCRAMP was chartered in 1957 to benefit local charitable and non-profit groups, and to promote economic vitality in the surrounding area. SCRAMP distributed $371,873 from proceeds from the 2002 season to local organizations. In addition to the more than $10 million SCRAMP has donated to the community over the years, events at Mazda Raceway Laguna Seca pump an estimated $100 million into the area economy each racing season, thus supporting local businesses and tourism.