Lepage's sponsor only a click away By Mark Talkington LAS VEGAS (March 2, 2000) Jack Roush and Kevin Lepage have turned to a friend of the family to sponsor the No. 16 Taurus through the 2000 season and beyond. Familyclick.com, a new Internet...
Lepage's sponsor only a click away By Mark Talkington
LAS VEGAS (March 2, 2000) Jack Roush and Kevin Lepage have turned to a friend of the family to sponsor the No. 16 Taurus through the 2000 season and beyond. Familyclick.com, a new Internet venture started by Tim Robertson, the former CEO of the company that ran The Family Channel, will sticker the Roush Racing ride. Robertson's Family Channel was a former sponsor with Roush, and a welcome addition to the unsponsored No. 16. No terms of the deal were released.
"I'm delighted to be back with Roush Racing," Robertson said during the unveiling of the purple and white Taurus. "More and more families and more and more women are coming out to the track. Those fans are involved in family life and we're all about providing a safe place on the Web."
Specifically, Familyclick.com is both an Internet site and a service provider, such as AOL, Earthlink and others. For $21.95 a month, users can access the Internet and filter out information they would rather not see, such as pornography and violence. For those who prefer another ISP, the Web site and its seven channels of family entertainment are still available.
"We got a number of other offers" after TV Guide elected not to renew its sponsorship for 2000, said team owner Jack Roush. "We didn't feel those others met with the integrity of this sponsor." For his part, Lepage agreed.
"Everybody says it's a gamble to come to Las Vegas," he said Thursday. "Some win. Some lose. Today I think I came up a winner."
Roush said he's sees a winner in Lepage, despite the fact he has only four top-10s in four years on the Winston Cup Series.
"Kevin was panicked when we didn't have a sponsor," Roush said. "Kevin's relationship with (crew chief Pat Tryson) and his promise as a driver convinced me he would be racing for us in 2000, even without a sponsor."