Indianapolis, IN, March 24, 2000 - LAC Motorsports and KMP Inc., announced today the signing of Wickes Inc. (Nasdaq:WIKS) as primary sponsor of the ...
Indianapolis, IN, March 24, 2000 - LAC Motorsports and KMP Inc., announced today the signing of Wickes Inc. (Nasdaq:WIKS) as primary sponsor of the #38 Camaro driven by Kerry Alexander in this year's BF Goodrich Trans-Am Series. Wickes was an associate sponsor of the team in 1999. Joining Wickes as associate sponsors for the 2000 season are ICI Dulux Paint Centers and Trilithic.
Kerry Alexander, driver for LAC Motorsports Camaro commented, "We are very excited to have Wickes as our sponsor. Wickes is a strong and progressive competitor in the building material supply industry and we look forward to assisting them in growing their business when we meet their customers across the country on the racing circuit."
Wickes Inc. President and Chief Operating Officer, David T. Krawczyk added, "Sponsoring the winning KMP team is an excellent opportunity to build awareness of the Wickes franchise. We're looking forward to offering our target customers this unique venue to better understand the Wickes story."
"I'm impressed with Wickes Lumber," commented Keith Kelly, KMP Inc. President. "They are a very aggressive player in the building materials sector, targeting both residential and commercial contractors. Wickes has defined its customer base and core competencies and developed product offerings unmatched by its competition. Wickes and LAC Motorsports are not the biggest players in their respective fields, but with commitment, hard work and attention to detail, both are destined to be winners."