Jordan Grand Prix today announced a new sponsorship for the 2002 Formula One World Championship from Virgin Mobile, the UK's most modern network. Virgin Mobile will become the official telecommunications supplier to the DHL Jordan Honda team, ...
Jordan Grand Prix today announced a new sponsorship for the 2002 Formula One World Championship from Virgin Mobile, the UK's most modern network. Virgin Mobile will become the official telecommunications supplier to the DHL Jordan Honda team, helping cement its position as the world's leading virtual network operator and the most innovative brand in the mobile global arena. The sponsorship, which commences at the San Marino Grand Prix, begins a relationship both parties aim to develop into a long-term strategic alliance.
The partnership sees the coming together of two very like-minded businesses, both founded and managed by entrepreneurs who thrive on breaking the mould and challenging the old guard within their respective fields. A 50:50 joint venture company between Sir Richard Branson's Virgin Group and T-Mobile (formerly One2One), Virgin Mobile will see branding on the Jordan Honda EJ12 cars, Eddie Jordan's headsets, the Jordan pit crew and team personnel as well as in the Jordan Honda pit and paddock areas and the team web site www.F1jordan.com
Commenting on the deal, Jordan Chief Executive, Eddie Jordan said: "I am delighted to welcome Virgin Mobile to the Jordan family of sponsors. As the fastest growing mobile network in the UK, and with its aggressive international expansion plans into markets where Formula One is popular, I believe this is a good fit for the two companies. Jordan and Virgin Mobile have very similar styles, and both enjoy challenging the big competitors in their respective fields through innovative marketing, leading edge technology and the best use of their resources."
Sir Richard Branson said: "Eddie Jordan and his team have a great reputation for being dynamic and innovative, and are renowned for having fun and doing things differently. These are qualities that lie at the heart of the way we like to do business at Virgin Mobile. They are the very reason we believe this is going to be a mutually beneficial partnership and a truly outstanding year for both companies, especially as we continue to expand globally. And of course, we bearded entrepreneurs have to stick together!"