CONCORD, N.C. -- What better way is there to start the year 2000 then to kick off the NASCAR Winston Cup Series season at Daytona International Speedway with a millennium paint scheme? Who better than Jeff Gordon, the winningest driver of the...
CONCORD, N.C. -- What better way is there to start the year 2000 then to kick off the NASCAR Winston Cup Series season at Daytona International Speedway with a millennium paint scheme?
Who better than Jeff Gordon, the winningest driver of the last decade and defending Daytona 500 winner, to lead the way?
And who better than DuPont Automotive Finishes to add that special touch to the car by painting it up for the occasion?
If it's not obvious, Hendrick Motorsports, Jeff Gordon, and DuPont Automotive Finishes have partnered to commemorate the NASCAR 2000 campaign by painting the No. 24 Chevrolet "DuPont Millennium Silver Metallic" with the NASCAR 2000 logo on the hood for the duration of Speedweeks at Daytona International Speedway.
The special paint scheme will be featured in the Bud Shootout on Feb.13, a 125-mile qualifying race on Feb. 17, and the most prestigious NASCAR Winston Cup event of the season, the Daytona 500 on Feb. 20.
"We're real excited about starting fresh this season," said Gordon. "And this is a great way to do it. It's a new decade, a new century and a new millennium. We wanted to support NASCAR's efforts in their NASCAR 2000 campaign and with DuPont Automotive Finishes as my sponsor, what better way to do it than a special paint scheme for the Daytona 500?"
The NASCAR 2000 campaign is a fully-integrated media driven program that includes unique programming from broadcast partners.
In addition, NASCAR will integrate all of its resources into a marketing plan that will allow NASCAR partners to take NASCAR 2000 to fans all season at tracks and retail locations through promotions driven by television, radio, online and print programming.
DuPont Automotive Finishes, the Official Finish of NASCAR, will present "Millennium Silver Metallic" which was developed and named specifically for the NASCAR 2000 promotion. DuPont Automotive Finishes also introduced "Pure Fire Prism" and "Blue Steel Prism" from their ChromaLusion paint line via special paint schemes on the No. 24 Chevrolet.
"DuPont has been a tremendous official partner to NASCAR, always willing to step forward and support our industry-wide marketing platforms," said George Pyne, NASCAR Vice President of Marketing. "DuPont, Jeff Gordon and Hendrick Motorsports have allowed us to kick off the NASCAR 2000 in grand style with this very special Millennium paint scheme."