IRL: Penske Racing names Marketing, Commuications director

READING, PA - Tim Cindric, President of Penske Racing, Inc., announced today that Chris Schwartz has joined the organization as Director of Marketing and Communications, a newly created position. Schwartz will manage all aspects of the Team's ...

READING, PA - Tim Cindric, President of Penske Racing, Inc., announced today that Chris Schwartz has joined the organization as Director of Marketing and Communications, a newly created position.

Schwartz will manage all aspects of the Team's marketing and communications activities including sponsor management and development, news media information, licensing for the Penske Racing brand and coordinating Penske business units' participation with the Team.

"Chris' experience and ability will ensure that Penske Racing's marketing communications strategy will deliver added value for our partners," said Cindric.

Schwartz moves over from M3 Management, a motorsports marketing group that specializes in sponsor strategy and development. Previously, he developed and managed Conseco's inaugural season in NASCAR as both a primary team sponsor with A.J. Foyt Racing and an official league partner. He also worked with the Valvoline Company on their highly visible, multi-brand sponsorship with Roush Racing and driver Mark Martin. Schwartz, 30, a graduate of Indiana University will be based at team headquarters in Reading, PA.

Penske-prepared Dallara cars powered by Chevrolet engines will be driven by Gil de Ferran and Helio Castroneves under the Marlboro Team Penske banner in the 2002 Indy Racing League.

Penske Racing holds numerous all-time records with 225 major race wins. It is the most successful Indy car racing team in history with 110 race wins, highlighted by a record 11 Indianapolis 500 Mile Race victories, 11 National Championships, and 135 pole positions.

-pr-

Be part of something big

Write a comment
Show comments
About this article
Series Automotive , IndyCar
Drivers Helio Castroneves , Gil de Ferran , A.J. Foyt , Mark Martin
Teams Team Penske , Team Penske