IRL: New Additions to Team Cheever Marketing Department

Team Cheever welcomes Ashleigh Higgins and Tracy Hunter to its marketing ranks. Krista Elliott Riley, Director of Marketing, will continue overseeing all aspects of the marketing, communication and sales efforts of the team. Riley will focus...

Team Cheever welcomes Ashleigh Higgins and Tracy Hunter to its marketing ranks.

Krista Elliott Riley, Director of Marketing, will continue overseeing all aspects of the marketing, communication and sales efforts of the team. Riley will focus on the overall goals and direction of the department while being the primary interface with Team Cheever's corporate partners.

Kristen Peterson, who just recently celebrated her first year anniversary with the team, will continue focusing on new business development as well as handling all aspects of race weekend hospitality and team merchandising. Peterson has been instrumental in developing partnerships between Team Cheever and several new companies as well as assisting in the continual development of its website, www.teamcheever.com.

Ashleigh Higgins will take on all duties of Public Relations for the team. Most recently with the PacWest Racing Group, Higgins is looking forward to bringing both her writing expertise as well as her knowledge of French and Japanese to assist Team Cheever and its corporate partners in their public relations efforts.

Tracy Hunter joins Team Cheever as Team Coordinator. Hunter's primary function will be to assist the Marketing Department in implementing the numerous sales, marketing and public relations programs. Hunter, new to the racing world, comes from the telecommunications industry.

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Series Automotive , IndyCar