Indianapolis May 7, 2001: Yellow Freight System today announced that it has agreed to be primary sponsor of a Dick Simon Racing car being driven by Stephan Gregoire at the Indianapolis 500 held Sunday, May 27. "At Yellow, we are known as the Yes...
Indianapolis May 7, 2001: Yellow Freight System today announced that it has agreed to be primary sponsor of a Dick Simon Racing car being driven by Stephan Gregoire at the Indianapolis 500 held Sunday, May 27. "At Yellow, we are known as the Yes We Can! Company," said Greg Reid, Senior Vice President and Chief Communication Officer for Yellow Corporation. "With 44 IRL starts including six Indianapolis 500 participations, Stephan Gregoire is a very experienced drivers and we believe that he is a real contender in this year's race. Dick Simon Racing is one of the best Indy Racing teams and his team owner Dick Simon one of the most recognized auto racing personalities".
Yellow is now in its third season as a name sponsor of a racing team on the NASCAR circuit. Yellow is a primary sponsor of the Phoenix Racing Team with driver Jimmy Spencer in the NASCAR Busch Grand National Series. Spencer driving the #1 Yellow car won the last Busch race past Saturday in Richmond. Billed as "The Greatest Spectacle in Racing," the Indianapolis 500 will be attended by about 400,000 people on race day alone and televised to more than 300 million homes in the U.S. and abroad. There will be more than 70 hours of domestic television coverage.
"Motor Sports sponsorships has proven to be a cost effective way to increase our brand identity to an audience of millions of people that includes most of our current and prospective customers," said Yellow Freight President, James Welch. "Our involvement with Stephan Gregoire is symbolic," Welch continued. "It's our way of telling the world that Yellow is a completely high performance company just like Stephan Gregoire, we're going to be a tough is a high performance competitor every day. Our drivers may not drive as fast as Stephan but they are just as committed to winning customers and proving that we are the best transportation services company in America by far."
Yellow is a worldwide provider of services for commercial transportation and related movement of goods and materials. Services include: Standard Ground , featuring the most reliable service and broadest North American coverage; Definite Delivery , a guaranteed on-time service with 24-hour, 7-day-a week monitoring, and Exact Express , an expedited, time-definite air and ground delivery service featuring the industry's first 100% satisfaction guarantee. Based in Overland Park, Kansas, Yellow Freight is the largest subsidiary of Yellow Corporation (NASDAQ: YELL).