INDIANAPOLIS, Saturday, May 13, 2000 -- Yellow Freight System announced May 13 that it has agreed to be primary sponsor of a Dick Simon Racing car driven by Lyn St. James at this year's Indianapolis 500. St. James, 1992 ...
INDIANAPOLIS, Saturday, May 13, 2000 -- Yellow Freight System announced May 13 that it has agreed to be primary sponsor of a Dick Simon Racing car driven by Lyn St. James at this year's Indianapolis 500.
St. James, 1992 Indianapolis 500 Bank One Rookie of the Year, will attempt to make her seventh Indianapolis start this year. She is the second woman to participate in the race and is one of an unprecedented two women attempting to qualify for this year's race, joining rookie Sarah Fisher.
"It means everything," St. James said of the Yellow sponsorship. "I'm thrilled beyond words to be back with Dick Simon and this team."
This is Yellow's first Indy Racing sponsorship. The company is in its third year of sponsorship in NASCAR, serving this year as the primary sponsor of the Busch Series car driven by P.J. Jones.
Yellow decided to expand its commitment to motorsports through Indy Racing due to favorable demographics, including a high percentage of women and fans with advanced education, company officials said.
"At Yellow, we are becoming known as the Yes We Can! company," said Greg Reid, senior vice president - marketing and sales for Yellow Freight System. "Lyn St. James is the Yes We Can! driver. She is proving that she can compete and win in a male-dominated sport.
"We could not have picked a more dynamic representative than Lyn, both because of her persistence, determination and resourcefulness on the track and for her commitment to many causes and organizations that are working hard to make all our lives a little better."