Encino, CA - In an unprecedented gesture to honor those affected by ALS, (more commonly referred to as Lou Gehrig's disease), Maurice Lacroix Swiss Watches has donated its sponsorship in this Sunday's Indianapolis 500 to The ALS Association. This...
Encino, CA - In an unprecedented gesture to honor those affected by ALS, (more commonly referred to as Lou Gehrig's disease), Maurice Lacroix Swiss Watches has donated its sponsorship in this Sunday's Indianapolis 500 to The ALS Association. This means the Indianapolis 500 race car, owned by Cahill Racing, and sponsored in part by Maurice Lacroix will now carry The ALS Association logo over the 500-mile race.
"Maurice Lacroix Swiss Watches is dedicated to raising awareness of ALS and finding a cure for this devastating disease," stated Robert Siragusa, president of Maurice Lacroix USA. "Maurice Lacroix is honored to dedicate this sponsorship to those patients, family members and caregivers who live with this disease every day. We hope that increasing awareness of ALS among the millions of viewers watching the Indianapolis 500 will bring more attention to this cause and advance the fight against ALS."
Amyotrophic lateral sclerosis (ALS) is a fatal neurodegenerative disease that occurs when motor nerve cells cease to function and die. While in most cases, a person's mind remains sharp and alert, muscle control becomes completely lost. The ALS Association is the only national not-for-profit voluntary health organization dedicated solely to the fight against ALS through research, patient support, information dissemination and public awareness. For more information about ALS, please visit www.alsa.org.
Maurice Lacroix Swiss Watches was recently named the Official Watch of The Indianapolis 500, The Brickyard 400 and The Indy Racing League. As a member of The 500 Club, an exclusive membership of only 33 member companies and individuals, Maurice Lacroix Swiss Watches selected Cahill Racing as their "Matched Driver's Team" in a random drawing during the recent Qualifiers' Party for the 85th running of The Indianapolis 500. A $10,000 sponsorship to Cahill Racing was donated by Maurice Lacroix in the name of The ALS Association, before a crowd of racing team owners, drivers and media. Cahill Racing is owned by The Cahill Family of Cedar Rapids, Iowa. Larry Cahill has been involved with racing for four decades. The involvement of the Cahill Racing Team car with The ALS Association is of particular importance to Mr. Cahill and his company, as an employee's family member lost their life to ALS.