Industry leaders to meet at Open Wheel Racing Summit

Second Annual Open-Wheel Racing Summit May 20-21 at Indy. INDIANAPOLIS, Monday, May 19, 2003 - Leaders from the business and competition categories of open-wheel racing will meet May 20-21 at the Indianapolis Motor Speedway's MCI Media Center...

Second Annual Open-Wheel Racing Summit May 20-21 at Indy.

INDIANAPOLIS, Monday, May 19, 2003 - Leaders from the business and competition categories of open-wheel racing will meet May 20-21 at the Indianapolis Motor Speedway's MCI Media Center for the second annual Open-Wheel Racing Summit, presented by Street & Smith's SportsBusiness Journal magazine.

Representatives from the sanctioning body, broadcast, sponsorship and supplier segments of motorsports will take part in the conference, which takes place in the week leading up to the 87th Indianapolis 500 on Sunday, May 25, to share ideas and information on how to continue to improve every aspect of open-wheel racing.

Key leaders from major-league and driver development open-wheel racing sanctioning bodies, including the Indy Racing League, Championship Auto Racing Teams, World of Outlaws and United States Auto Club, will join high-ranking motorsports marketing, branding, broadcasting, entertainment, racetrack promotion and supplier executives to discuss and plan the future course of open-wheel racing in the United States.

The chairperson for the 2003 Open-Wheel Racing Summit is Bill King, senior writer for SportsBusiness Journal. Chris Economaki, a legend in motorsports journalism and editor and publisher emeritus of National Speed Sport News, will provide the Keynote Address.

A sample of featured broadcasting, sponsorship and supplier presenters include: Dana Arnold, vice president, Central Region, Bombardier; David Clare, chief operating officer, CART; Dan Davis, director, Ford Racing Technology; Herb Fishel, executive director, GM Racing; Eddie Gossage, executive vice president and general manager, Texas Motor Speedway; Ben Reiling, senior manager, motorsports marketing, The Coca-Cola Company; Al Speyer, motorsports director for Bridgestone/Firestone, Inc.; Ken Ungar, senior vice president, business affairs, Indy Racing League; Les Unger, national motorsports manager, Toyota Motorsports; and many others.

Topics range from making the most of sponsorships and maximizing brand exposure, to creating the most value out of team ownership, to enhancing the fan experience through better television and new media reach, to improving safety performance and public perception.

Media are welcome to attend this event at no charge. For information on the Open-Wheel Summit, or to register online, visit www.sportsbusinessjournal.com.

Highlights of the second annual Open-Wheel Summit event schedule:t-par: not found

Tuesday, May 20 (Indianapolis Motor Speedway MCI Media Center, all times local)

10 a.m.
Chairperson's welcome and opening remarks by Bill King, senior writer, Sports Business Journal

10:15 a.m.
Case study: "Focusing on Brand Objectives and Leveraging Sponsorship Dollars in Motorsports," by Ben Reiling, senior manager, motorsports marketing, The Coca-Cola Company

11:30 a.m.
"What Does it Take to Activate a Sponsorship and What Should You Look for Before Getting In?" With Mark Driscoll, chairman, Ignition, Inc.; Denny Young, president, Elevation Motorsports; Dana Arnold, vice president, Central Region, Bombardier; and Mike Bucek, vice president, sales, Indy Racing League

12:30 p.m.
Lunch at Gasoline Alley Suite, including rides in Chevy SSR, Official Pace Vehicle of the 2003 Indianapolis 500, and interactive gaming with Indy Racing Experience

2:30 p.m.
"What Can Teams Do to Make Their Ownership More Valuable?" With J. Douglas Boles, COO and co-owner, Panther Racing; Tom Garfinkel, Chip Ganassi Racing; Kevin Savoree, vice president, finance and COO, Andretti Green Racing; Ken Ungar, senior vice president, business affairs, Indy Racing League; and John Lopes, vice president of operations, CART

3:30 p.m.
"Extending Your Brand at the World's Premier Motorsport Events," with Dan Davis, director, Ford Racing Technology; Les Unger, national motorsports manager, Toyota Motorsports; Al Speyer, motorsports director, Bridgestone/Firestone, LLC; Herb Fishel, executive director, GM Racing; and Christopher Lencheski, founder and chairman, National Grand Prix Holdings

4:30 p.m.
Roundtable Discussion: "Race Promoter Exchange," with Eddie Gossage, executive vice president and general manager, Texas Motor Speedway; Brett Shelton, president, Michigan International Speedway; Christopher Lencheski, founder and chairman, National Grand Prix Holdings; and Rena Shanaman, vice president, joint venture operations, CART

Wednesday, May 21 (Indianapolis Motor Speedway MCI Media Center, all times local)

9:45 a.m.
Keynote Address: "Tales From the Editor's Notebook," Chris Economaki, editor and publisher emeritus, National Speed Sport News

10:15 a.m.
"Captivating the Fan: Enhancing Television and New Media Reach," with Doug Sellars, vice president/executive producer, Speed Channel; Steven Pecaut, CEO, Frontseat Productions; Buddy McAtee, vice president of broadcasting, Indianapolis Motor Speedway

11:45 a.m.
"Helping Grass Roots Drivers Up a More Systematic Ladder," with Rollie Helmling, president and CEO, United States Auto Club; Ted Johnson, president, World of Outlaws; Roger Bailey, executive director, Infiniti Pro Series; Donn Gurney, president, Race Legends, Inc.; Vicki O'Connor, president, CART Toyota Atlantic Championship

2:15 p.m.
"Improving Race Safety Performance and Perception," with Dr. Henry Bock, Dr. John Melvin, Dr. Steve Olvey and Dr. Terry Trammel

-ims-

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About this article
Series Automotive , Other open wheel
Drivers Chip Ganassi , Bill King , Roger Bailey
Teams Panther Racing , Chip Ganassi Racing