IMATION CORPORATION RENEWS SPONSORSHIP WITH JORDAN FOR FIFTH YEAR Jordan Grand Prix is pleased to announce a renewal of its sponsorship agreement with Imation Corporation, one of the world's leading manufacturers of removable data storage products ...
IMATION CORPORATION RENEWS SPONSORSHIP WITH JORDAN FOR FIFTH YEAR
Jordan Grand Prix is pleased to announce a renewal of its sponsorship agreement with Imation Corporation, one of the world's leading manufacturers of removable data storage products including CD-R, DVD and data storage tapes. The agreement takes the two companies into the fifth consecutive year of their association.
In addition to sponsorship investment, Imation will continue to supply a range of data storage media to Jordan for use across a wide range of IT applications including the storage of telemetry data generated at races and tests, plus data generated by the team's windtunnel and design office. In 2003 Imation will be known as an 'Official Technology Partner' to Jordan Ford.
"We look back on four exciting years of building our relationship with Jordan Grand Prix. Since 1999 we have been working closely with Jordan to capitalise on our unique relationship. We have been able to take advantage of the many opportunities that our relationship offers to us, both for marketing and communication purposes. Jordan has allowed us to demonstrate the capability of our technologies to viewers of Formula One racing", Brian J. Plummer, Executive Director Imation Europe commented. "The partnership, initially geared towards technical co-operation, provides an outstanding forum for showcasing our technological competence as a world leader in IT storage applications."
Eddie Jordan said, "It's very satisfying to maintain our association with Imation into a fifth season as it demonstrates the strength of our partnership and their commitment to Formula One with Jordan. The use of Imation's technology within the team show-cases its capabilities and demonstrates the quality of their products in terms of speed, reliability and performance."
Imation Europe's partnership with Jordan provides a marketing platform which has previously been used to target its business-to-business needs. This will change in 2003 as Imation's main focus for the Jordan sponsorship will shift towards consumer marketing programmes.
Minnesota-based Imation Corporation is a leading developer and manufacturer of removable data storage products sold in over 60 countries worldwide. The company's data storage and information management division (DS&IM) reported a 20% growth in 3rd quarter results for 2002. Imation currently employs 2,800 staff and in its last financial year achieved revenues totalling US$1,176.5 Billion.