New York, NY * August 19, 1999 -- HarperEntertainment, a division of HarperCollins Publishers, has teamed up with Ford Motor Company to publish the first official Ford publication specifically designed for NASCAR fans. Ford Taurus in NASCAR ...
New York, NY * August 19, 1999 -- HarperEntertainment, a division of HarperCollins Publishers, has teamed up with Ford Motor Company to publish the first official Ford publication specifically designed for NASCAR fans. Ford Taurus in NASCAR (Publication date: October 27, 1999; $29.95) gives NASCAR fans, loyal to the Ford racing teams, the behind-the-scenes story about how Ford's best-selling sedan became NASCAR's hottest new racing machine in only 250 days! Through more than 125 beautiful four-color photographs, personal reflections from Ford drivers, and an exclusive foreword by Ned Jarrett, Ford Taurus in NASCAR recaps the highlights of the Taurus in NASCAR Winston Cup racing since its debut last season.
Included here are profiles on each of Ford's 22 NASCAR Winston Cup Series teams, first-hand accounts from drivers, team members, and competitors on Ford's inaugural 1998 season, and an overview of Ford's rich 50-year history in the NASCAR Winston Cup Series. Ford Taurus in NASCAR also gives NASCAR fans a glimpse into the future with a sneak peek at the next-generation 2000 NASCAR Taurus - nicknamed "Taurus 2k."
Ford Taurus in NASCAR helps Ford tell the incredible success story of the Taurus while providing a unique product for the many Ford racing fans. Ford dealers will use this book as a platform for dealer promotions, including gift with purchase, test-drive premiums, and as a thank-you to loyal Ford customers.
"This is a book that all Ford racing fans, and NASCAR fans in general, will enjoy," said Torrey Galida, global marketing manager, Ford Racing. "This book gives a unique look at the behind-the-scenes race to design, develop and test Taurus in a time frame that no one thought was possible. This book is a tribute to the Ford engineers, teams and drivers who made the impossible happen."
Customized and premium publishing are key components of HarperEntertainment's effort to extend its publishing brands. HarperCollins Enterprise, the special markets department of HarperCollins Publishers, headed up by Frank Fochetta and Mark Landau, has developed a specialized marketing and publishing team dedicated to this effort.
"We are thrilled to be entering into this partnership with Ford," Landau said of the project. "Hopefully, Ford Taurus in NASCAR puts us in the fast lane for more innovative publishing projects for the future." By honing in on the need of a particular client and working closely to meet their objectives, custom publishing makes it possible to create books that target specific corporate goals. "There couldn't be a more strategic way of communicating corporate America's message than by creating books for an audience that you already have captured," said Landau.