DAYTONA BEACH, Fla. (November 13, 2001) - The National Association for Stock Car Auto Racing (NASCAR) today announced that Dodge has become the presenting sponsor of the NASCAR Weekly Racing Series (NWRS), the nation& ...
DAYTONA BEACH, Fla. (November 13, 2001) - The National Association for Stock Car Auto Racing (NASCAR) today announced that Dodge has become the presenting sponsor of the NASCAR Weekly Racing Series (NWRS), the nation’s premier grass-roots stock car series. The multi-year agreement is effective immediately.
“ The NASCAR Weekly Racing Series is an integral part of NASCAR,” NASCAR President Mike Helton said.“ The series provides an excellent starting point for NASCAR’s future stars as well as a home for thousands of competitors. The reach of the series is nationwide and offers Dodge, as a presenting sponsor, many tremendous marketing opportunities.”
Dodge has renewed its involvement with NASCAR in recent years. Following several years in the NASCAR Craftsman Truck Series, the manufacturer returned to the NASCAR Winston Cup Series this year after a 16-year absence. The NASCAR Weekly Racing Series presented by Dodge is another step in the manufacturer’s motorsports marketing involvement.
“ Anyway you look at it, this is an ideal addition to our racing activities,” said Jim Julow, Vice President of Dodge Global Brand Center.“ On one hand, the NASCAR Weekly Racing Series provides Dodge Dealer partners with additional race sponsorship, hospitality and promotional opportunities for their customers and employees. And on the other, it opens the door to even more ways to leverage our return to the NASCAR Winston Cup Series and work with other NASCAR sponsors.”
The NASCAR Weekly Racing Series presented by Dodge is contested at America’s leading weekly short tracks. Events are held on dirt and asphalt tracks as weekly competitors strive to reach local, regional and possibly national recognition, and earn their portion of a $1.7 million point fund, the highest posted awards for any short track racing series.
Many competitors in NASCAR’s three national series - Winston Cup, Busch and Craftsman Trucks - began their careers in the NASCAR Weekly Racing Series. That list includes last year’s national series champions: Bobby Labonte (Winston Cup), Jeff Green (Busch) and Greg Biffle (Craftsman Truck).
“ The NASCAR Weekly Racing Series presented by Dodge offers competitors throughout the nation many great opportunities,’’ said Chris Boals, director of the NASCAR Weekly Racing Series.“ A competitor can begin to develop a solid career in the NASCAR Weekly Racing Series, eventually moving through our regional touring program and into one of the national series. Competitors also have the opportunity to compete for a piece of the most lucrative point fund in weekly short-track racing. This season’s national champion alone will earn over $160,000.”
The series also represents nearly 90 of the finest short track racing facilities throughout America.
"The NASCAR Weekly Racing Series presented by Dodge is visible throughout the country, giving Dodge and its 3,000 dealers nationwide an opportunity to showcase this series at the outstanding facilities that are involved," said Steve O’Donnell, director of series marketing for NASCAR.
"Dodge has always been known for its commitment to marketing in motorsports. We’re confident the NASCAR Weekly Racing Series presented by Dodge will serve as an excellent complement to the brand’s NASCAR Winston Cup and NASCAR Craftsman Truck Series participation. Dodge will be able to reach thousands of competitors and fans in new territories of the country through the excellent competition that defines the NASCAR Weekly Racing Series.”
The NWRS champions banquet is at the Peabody Hotel and Resort in Orlando, Fla., on Friday, Nov. 16. Ted Christopher of Plainville, Conn., will be crowned the 2001 national champion. Competitors accumulate track points each weekend throughout the season, beginning after Jan. 1. They are rated in the Competition Performance Index (CPI) against rivals in their respective regions until regional champions are decided in September, after an 18-week season. Regional champions then are recalculated against one another to determine the national champion. Each champion receives a significant portion of the $1.7 million in posted awards as well as being honored on-stage at the champions banquet.
The NASCAR Weekly Racing Series presented by Dodge began its current format in 1982 when the first NWRS national champion was crowned. Prior to 1982 state champions were crowned in the series. In 1982, 30 tracks participated in the series with Tom Hearst of Muscatine, Iowa, winning the first national championship; 19 drivers have been crowned national champion, with the champions representing each region of the country and both dirt and asphalt tracks. The 2002 season will be the 20th anniversary of the NWRS in its current format.