Davis Racing adds sponor

January 8, 2001 (Lewisburg, TN) Two powerhouses have joined forces for the 2001 NASCAR Winston Cup Series Season - International Comfort Products through its Tempstar Heating and Cooling Products brand, announced that it has partnered with ...

January 8, 2001 (Lewisburg, TN) Two powerhouses have joined forces for the 2001 NASCAR Winston Cup Series Season - International Comfort Products through its Tempstar Heating and Cooling Products brand, announced that it has partnered with championship contender Ward Burton and the Bill Davis Racing Team.

The announcement marks the second full year of Tempstar's involvement in NASCAR racing and its first in Winston Cup. "Were really excited about the opportunity to work with Ward, Tommy (Baldwin, crew chief) and the crew at Bill Davis Racing" said Brian Cash, Director of Marketing for Tempstar. "It's amazing how they come together as a team in a short period of time, to build a program that can win races and have a shot at a top five finish in the Winston Cup points battle. Tempstar dealers have that same commitment to winning when installing heating and cooling systems for their customers".

Tempstar products are manufactured by International Comfort Products (USA), a leading North American manufacturer of quality residential and light commercial heating and cooling products. Through its nationwide network of independent distributors and dealers, Tempstar markets a variety of heating and cooling products including split-system air conditioners, packaged air-conditioners, split-system heat pumps and package gas/electric units. These products range in capacity up to 40 tons and are installed in homes and businesses across the United States.

"We're not content just to have the Tempstar name on Ward's car," said Cash "We are using the car as our centerpiece for a program that will assist our dealers in the sales of products to the loyal NASCAR fans."

"Tempstar has a new line of furnaces being introduced this year and I am glad they chose us to help them tell the fans about the new products" stated Ward Burton, driver for the #22 Caterpillar Dodge Intrepid. " In this day of skyrocketing home heating prices homeowners need all the help they can get to curb energy costs and the new Tempstar high efficiency unit is the way to do it."

-BDR-

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About this article
Series Automotive , NASCAR Cup
Drivers Ward Burton
Teams Bill Davis Racing