Cotter Group Sponsoring Motorsports Marketing Summit

HARRISBURG, N.C. (March 10, 2000) -- Cotter Group, one of the largest full-service motor sports marketing agencies in the United States, is sponsoring Street & Smith's Sports Business Institute Motorsports Marketing Summit. The ...

HARRISBURG, N.C. (March 10, 2000) -- Cotter Group, one of the largest full-service motor sports marketing agencies in the United States, is sponsoring Street & Smith's Sports Business Institute Motorsports Marketing Summit. The conference will be held Friday, May 26, 2000 at the Charlotte Hilton & Towers in Charlotte, N.C. The Motorsports Marketing Summit will offer in-depth panel discussions on racing sponsorship-related topics with current NASCAR Winston Cup sponsors and leading motor sports marketers, including Lowe's, DuPont, Coca-Cola, MichaelHoligan.com, Roush Racing, Performance Research and IMG-Motorsports. Keynote speakers include Mike Helton, senior vice president of NASCAR and Mark Lazarus, president of Turner Sports. Tom Cotter, chairman and founder of Cotter Group, will lead a panel discussion entitled "The Do's and Don'ts of Sponsorship." "The Sports Business Journal has become a bible and a resource for our industry, so we didn't think twice when given the opportunity to partner with Street & Smith's," said Cotter. "They are clearly leading the charge in bringing valuable education to those of us on the business side of auto racing. This conference brings together most of the major players in the sport in one place at one time -- it's a unique opportunity to learn how NASCAR sponsorship can help drive consumer and business-to-business sales."

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Series Automotive
Drivers Tom Cotter , Mike Helton
Teams Lazarus