Originally-Originally-Originally-From: Lester Fancher <dfancher164637MI@comcast.net> Avon, Ind. (January 29, 2002) Tenneco Automotive, one of the world's largest manufacturers and marketers of ride control and exhaust systems and ...
Originally-Originally-Originally-From: Lester Fancher <dfancher164637MI@comcast.net>
Avon, Ind. (January 29, 2002) Tenneco Automotive, one of the world's largest manufacturers and marketers of ride control and exhaust systems and components, announced that it will expand its support of the Championship Off-Road Racing Series for the 2002 season.
The company's Rancho® Suspension brand and product line will return as primary sponsor of two-time CORR Pro-4 world champion Scott Douglas and as associate sponsor of the 2002 CORR Series. Rancho has been part of the CORR family since 1998 and has continued to benefit from its association with both Douglas and Championship Off-Road Racing.
"Rancho is the best-known brand of performance suspension systems and shock absorbers for light trucks and SUVs, and we believe our involvement in CORR competition enhances this position," said Edward Powderly, advertising and public relations manager for Tenneco Automotive.
In addition to its renewed sponsorship of Douglas' No. 12 Rancho Ford, Rancho will step up its brand and product-marketing activities throughout the upcoming season. Tenneco Automotive has created a suspension system and shock absorber exhibit that will be displayed throughout the year at Douglas' pit area.
"Scott has been an ideal partner for our brands and has never hesitated to put new technologies to the test on the Rancho Ford. We believe there is no more exciting truck in the CORR Pro-4 category than Scott's, and we're very pleased to be part of the Douglas Motorsports team," Powderly said.
DynoMax Performance Exhaust, Rancho's `sister' brand at Tenneco Automotive, also will return as a CORR associate sponsor in 2002. DynoMax also will sponsor Douglas and 2001 CORR Sportsman 2 champion Mike Oberg. Oberg debuted his black DynoMax Chevrolet at the DynoMax Shootout in Bark River, Mich., in August of last year.
"Any time you can align your brand with one of the finest Sportsman drivers in the world, that's a major coup," Powderly said. "What makes the relationship even more appealing is that Mike has always relied on a DynoMax exhaust system and has a clear understanding of how this technology helps win races."
Scott Douglas continues to work with Tenneco Automotive in the development of advanced suspension technologies and exhaust products. This partnership ultimately results in exceptional products for virtually every application - on- and off-road, according to Powderly. Collectively, Rancho and DynoMax products are perfectly suited to the rigors and challenges of off-road competition, he added.
"Rancho and DynoMax play key roles individually and collectively in helping drivers win races," he said. "To win a CORR event you not only have to create more power than your competitors, but transfer that power to the ground. DynoMax exhaust systems help create power by maximizing exhaust flow and improving engine efficiency. Rancho suspension components make sure that power reaches the ground through superior traction and handling."
The 2002 CORR season begins May 25, 2002, in Edmeston, N.Y., at the Unadilla Valley Sports Center.