Coors signs on as Daytona sponsor

Daytona International Speedway welcomes Coors as sponsor DAYTONA BEACH, Fla. (Jan. 18, 2002) - Coors Brewing Company has joined the list of high profile sponsors of Daytona International Speedway and the Daytona 500. Coors will be the official...

Daytona International Speedway welcomes Coors as sponsor

DAYTONA BEACH, Fla. (Jan. 18, 2002) - Coors Brewing Company has joined the list of high profile sponsors of Daytona International Speedway and the Daytona 500. Coors will be the official beer of the Daytona 500 and will be a track sponsor of the "World Center of Racing."

"With this agreement Daytona International Speedway gains a solid motorsports partner," said John Graham, Speedway President. "We welcome the Coors family and look forward to them joining us for the Daytona 500 and many years of racing entertainment ."

The multi-year partnership makes Coors an official corporate sponsor of the Daytona 500 and a track sponsor of Daytona International Speedway.

Speedweeks officially begins with the Feb. 2-3 Rolex 24 At Daytona and concludes with the 44th Annual Daytona 500 on Feb. 17. Tickets are still available by calling the Speedway Ticket Office at (386) 253-7223 or online at www.daytonainternationalspeedway.com.

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Series Automotive , NASCAR Cup
Drivers John Graham