Chevrolet teams up with Warner Bros. at Richmond

Looney Tunes Characters To Team Up With Seven Chevrolet Drivers At Richmond International Raceway AUGUST 7, 2001 -- The NASCAR Winston Cup race at Richmond International Raceway on September 8 will have a new name- and a new look- as...

Looney Tunes Characters To Team Up With Seven Chevrolet Drivers At Richmond International Raceway

AUGUST 7, 2001 -- The NASCAR Winston Cup race at Richmond International Raceway on September 8 will have a new name- and a new look- as title sponsor Chevrolet has partnered with Warner Bros. Consumer Products and Action Performance Companies to present The Chevy Monte Carlo 400 with the Looney Tunes.

The race has a new logo that features some of the most popular and recognizable Warner Bros. Looney Tunes cartoon characters including Bugs Bunny, Tasmanian Devil, Sylvester & Tweety, Yosemite Sam, Daffy Duck, Marvin the Martian and K9, and Wile E. Coyote and Roadrunner.

A special edition Monte Carlo pace car will feature all the Looney Tunes characters and have "Pure Fire ChromaLusion" paint that will appear to change colors.

Seven Chevrolet Monte Carlo drivers will have a special Looney Tunes paint scheme for their cars just for the race at Richmond International Raceway. The participating drivers are defending champion Jeff Gordon along with Kevin Harvick, Steve Park, Mike Skinner, Jeff Green, Bobby Hamilton and Terry Labonte.

In addition to the Looney Tunes special on-track roles, fans will also have a chance to meet the costume characters on Thursday, September 6 through Saturday September 8 at the FanFest pavilion at Richmond International Raceway. The FanFest will feature fun family activities throughout the weekend including interactive displays, kids' games and live musical entertainment. All fans who have a race ticket for the same day they are entering the FanFest pavilion will be admitted for free.

Adding to the excitement on race day will be a special pre-race live performance by platinum-selling country music veteran Tracy Lawrence, who will also perform the national anthem for the evening's race. Lawrence is set to release his seventh album for Warner Records, LIFE DON'T HAVE TO BE SO HARD.

"We are excited to play an important role in this fun and colorful marketing program that will be fun for fans of all ages," said Doug Fritz, president of Richmond International Raceway. "The Looney Tunes theme will enhance what is already a great family weekend at Richmond International Raceway."

The Chevy Monte Carlo 400 with the Looney Tunes is sold out, but tickets are still available for The Kroger 200 NASCAR Craftsman Truck Series race on Thursday, September 6 and the

Autolite/FRAM 250 NASCAR Busch Series race on Friday, September 7. Friday's action will include Bud Pole qualifying for Saturday's race. Kids 12 and under are admitted free in the general admission sections on Thursday and Friday with a paying adult. <pre> The drivers and characters that are paired together are as follows:

Driver          Character(s)                    Car #   Primary Sponsor                 Team
Jeff Gordon     Bugs Bunny                      #24     DuPont Automotive Finishes      Hendrick Motorsports
Kevin Harvick   Tasmanian Devil                 #29     Goodwrench Service Plus         Richard Childress Racing
Steve Park      Sylvester & Tweety              #1      Pennzoil                        Dale Earnhardt Inc.
Mike Skinner    Yosemite Sam                    #31     Lowe's Home Improvement         Richard Childress Racing
Jeff Green      Daffy Duck                      #30     AOL                             Richard Childress Racing
Bobby Hamilton  Marvin the Martian and K9       #55     Square D                        Andy Petree Racing
Terry Labonte   Wile E. Coyote and Roadrunner   #5      Kellogg's                       Hendrick Motorsports

-RIR-

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About this article
Series Automotive , NASCAR Cup
Drivers Dale Earnhardt , Jeff Gordon , Bobby Hamilton , Terry Labonte , Steve Park , Mike Skinner , Kevin Harvick , Jeff Green , Andy Petree
Teams Richard Childress Racing , Hendrick Motorsports