CHAMPCAR/CART: Tunheim Group named CART's public relations agency

DETROIT (November 13, 2000) - Championship Auto Racing Teams announced today it has selected the Minneapolis-based Tunheim Group as its public relations agency of record. The appointment becomes effective January 1, 2001. "As we reviewed ...

DETROIT (November 13, 2000) - Championship Auto Racing Teams announced today it has selected the Minneapolis-based Tunheim Group as its public relations agency of record.

The appointment becomes effective January 1, 2001.

"As we reviewed various PR options, it became clear that the Tunheim Group was an excellent choice to help CART build a stronger presence among media everywhere," said Ronald G. Richards, CART's group manager for corporate and marketing communications.

"Tunheim has demonstrated its PR talent over the past nine years while very effectively handling the racing PR and media relations for Target. They have worked very closely with the Chicago Motor Speedway, the Chicago Grand Prix and Target/Chip Ganassi Racing during that time. We believe Tunheim will play an integral part in helping CART grow its open-wheel presence, both here and abroad."

In its new role, the Tunheim Group will be responsible for expanding CART media relations, assisting in development of a variety of strategic PR approaches and assisting with internal communications efforts and special assignments.

"We are excited to partner with CART and expand our role within the CART series," stated Kathy Tunheim, president of Tunheim Group. "Given our past opportunities to contribute to the growing market interest in motorsports, we look forward to being part of a even more dramatic growth for the sport going forward."

In addition to working with Target, Tunheim clients include Anderson Windows, Microsoft and the Minnesota Twins, among others

-CART-

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About this article
Series Automotive , IndyCar
Drivers Chip Ganassi
Teams Chip Ganassi Racing