CHAMPCAR/CART: Texaco/Havoline Introduces New Global Look

Houston, Texas, June 30 -- A new global image is being introduced for the Texaco Havoline(r)-branded family of lubricants products. The new Havoline brand mark will start to appear this summer and will eventually be rolled out everywhere...

Houston, Texas, June 30 -- A new global image is being introduced for the Texaco Havoline(r)-branded family of lubricants products. The new Havoline brand mark will start to appear this summer and will eventually be rolled out everywhere consumers see the Havoline brand, including merchandising, advertising and motorsports. In the U.S., the brand mark will first be seen publicly on June 30, on the No. 6 Big Kmart/Texaco/Havoline Ford driven by Michael Andretti in the CART-sanctioned Marconi Grand Prix of Cleveland as well the No. 28 Texaco/Havoline Ford at the NASCAR Pepsi 400 in Daytona Beach, Florida. By August, Americans will begin to see the new logo, label and case artwork at leading retailers. Texaco Xpress Lube, the second largest automotive branded quick lube chain in the U.S., and other professional installers who sell Havoline products will also start to change point-of-sale materials and signage this fall. In early 2001, a new bottle design will be launched. The new look is the result of extensive research conducted in the U.S., Latin America and Europe over the course of 1999. "The purpose of our research was to identify customer perceptions about the Havoline brand," said Louise Nemanich, president of the lubricants division of Equilon Enterprises LLC, which manufactures and markets Havoline-branded products in the U.S. "What we found is that the brand evokes feelings of heritage and trust in performance for the consumer. We decided to revamp our image to one that better communicates the leading edge technology and innovation of the Havoline product line, while building on the heritage and trust that consumers have placed on our brand over its long and successful history." The newly designed brand mark will not include the phrase "Formula3." "We decided to fully commit our resources to the Havoline name, the name customers know and trust for quality motor oil and car care products," said Nemanich. "The product attributes for which Havoline stand are still vitally important, and we intend to communicate these benefits in our advertising, using our theme, 'Havoline. Add More Life to Your Car(r).' Advertising research has indicated that the brand's positioning of longevity is relevant and important to our customers, so our advertising message will continue to associate our products with longevity and performance. Our advertising will continue to focus on our message, integrating the new brand look frequently." Specially designed for passenger cars, SUVs, mini vans and light pickup trucks, Havoline products include motor oils, antifreeze/coolants, greases, transmission fluids and additional products, such as oil and air filters, brake and power steering fluids and gear oils. Based on 1999 NPD results, Havoline passenger car motor oil is the fourth largest motor oil brand in the retail "do-it-yourself" sector. For additional information about Havoline products, visit the Web site at Havoline is available at major mass mechandiser locations and auto parts stores across the U.S., as well as Texaco Xpress Lube facilities. Founded in 1987, Texaco Xpress Lube has more than 750 locations across the U.S. Featuring Havoline products, Texaco Xpress Lube offers Star Service(r), a complete service and safety inspection that includes an oil and filter change; air, filter, fluid, tire, wiper blade and battery checks; and chassis lubrication, topped off with a window wash and interior vacuum. For information about additional Texaco Xpress Lube preventive maintenance services, the Havoline Engine DefenderSM Limited Warranty program and a Texaco Xpress Lube locator map with driving directions, visit Texaco/Havoline has been a sponsor of Newman/Haas Racing's two car team since 1989. Texaco/Havoline-sponsored driver Michael Andretti has won more races, led more laps and won more pole positions than any other active Championship or Indy car driver. Christian Fittipaldi, driver of the second Newman/Haas Racing Texaco/Havoline-sponsored entry, scored his first victory in CART last season at the Texaco/Havoline 200 at Road America and first pole position in his homeland of Brazil at the Rio 300. The CART FedEx Championship Series holds 20 races five different countries.

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Series Automotive , IndyCar
Drivers Michael Andretti , Christian Fittipaldi