(Indianapolis, IN) - PacWest Racing Group has announced that Men's Health magazine will become an associate sponsor on the ...
(Indianapolis, IN) - PacWest Racing Group has announced that Men's Health magazine will become an associate sponsor on the #18 Powerware Panasonic PacWest Toyota, driven by Scott Dixon.
Men's Health will be represented through car signage on the engine cover of Dixon's car beginning with the race at Nazareth Speedway, and will continue through the 2001 CART FedEx Series.
"Men's Health is pleased to become a sponsor of the PacWest racing team," said Paul Turcotte, Publisher of Men's Health magazine. "When Men's Health made the decision to join the world of motor racing sponsorship, we wanted to find a racing team that shared our goals."
The sponsorship was developed to expand Men's Health magazine reader awareness and provide an elite platform for building relationships with readers and advertisers.
Dixon, who follows a rigorous training schedule, is the perfect fit in forming a partnership with Men's Health. His training regimen consists of swimming, biking, running and rock climbing. Dixon trains six days a week for approximately 2 1/2 hours each day. He also follows a tough strength-training program and runs every morning during a race weekend.
"I train pretty hard," said Dixon. "Because of my extensive training, handling a Champ Car has not been physically difficult. It especially pays off while racing in the longer races, which are physically demanding."
Men's Health magazine is the world' definitive guide to improving men's physical and emotional lives. Men's Health reaches 8.3 million readers within the US monthly, and over 20 million readers worldwide through its 24 international editions.
Bruce R. McCaw formed PacWest Racing Group in 1993 and currently fields two cars in the FedEx Championship Series and also competes in the Dayton Indy Lights Championship.