Honda Motorcycle and Power Equipment extend affiliation with CART. DETROIT (April 16, 2002) - American Honda subsidiaries Honda Motorcycle and Honda Power Equipment have extended their affiliation with Championship Auto Racing Teams, Inc. (CART)...
Honda Motorcycle and Power Equipment extend affiliation with CART.
DETROIT (April 16, 2002) - American Honda subsidiaries Honda Motorcycle and Honda Power Equipment have extended their affiliation with Championship Auto Racing Teams, Inc. (CART) through the 2002 season as the "Official Motorcycle and Power Equipment" of CART and the CART FedEx Championship Series.
"We are pleased to continue our partnership of Honda Motorcycle and Power Equipment with CART," said Tom Elliott, executive vice president of American Honda. "This program, now entering its seventh year, helps introduce our wide range of motorcycles, ATVs and power equipment to an enthusiastic, and performance appreciative audience. And through the efforts of our demonstration riders at selected CART events, we are able to add to the entertainment value offered by CART at their race weekends."
Honda Motorcycle provides scooters for CART officials and a number of the CART FedEx Championship Series drivers, while generators from Honda Power Equipment are frequently utilized at Champ Car venues around the world.
In addition to Honda serving as "Official Motorcycle and Power Equipment," the company also supports the sanctioning body through the "Honda Fast Lap Award," which recognizes the CART FedEx Championship Series driver who sets the fastest race lap at each event and, in turn, presents the driver who records the most fast laps of the season with a Honda motorcycle at the season ending awards banquet. Honda is also a four-time winner of the CART manufacturers' championship, has six consecutive CART drivers' championships (1996-2001) and recorded seven victories in the 2001 season.
"Not only is Honda a valued competitor in the CART FedEx Championship Series, but they are also a great sponsor partner and we are delighted to welcome them back for another season," said CART Vice President of Marketing Steve Fusek. "The main reason any company enters into a sponsorship agreement is because it is able to derive good value and reach its customers. The fact that Honda has signed on for a seventh season of CART sponsorship speaks to the fact that CART fans are also some of Honda's most loyal customers. We're committed to helping Honda reach its customers in 2002, and hopefully for many years to come."
American Honda, based in Torrance, Calif., joined the CART FedEx Championship Series in 1994 as an engine manufacturer and has been an official CART partner since 1996 with Honda Motorcycles.
Honda began in the U.S. as a small motorcycle company in 1959. Today, Honda stands as a top manufacturer of motorcycles, power equipment, ATVs, generators, marine engines, lawn and garden equipment and of course, automobiles. In fact, Honda is the largest engine manufacturer in the world, producing over 11 million engines in 2001. Although the Honda name is most often associated with automobiles, the company is much more than that. Historically, Honda has been a leader in fuel-efficiency and low-emission technology. All of Honda's products work to balance the desire for fun and performance with society's need for clean air and water, while turning the dreams of tomorrow into realities.
Championship Auto Racing Teams, Inc. (NYSE: MPH) owns, operates and markets the CART FedEx Championship Series. Former series champions Michael Andretti and Jimmy Vasser are among the stars who will battle for the 2002 FedEx Championship Series title on ovals, temporary street circuits and permanent road courses. CART Champ Cars are thoroughbred racing machines that travel at speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as American Honda, Ford Motor Company, Toyota, Lola Cars, Reynard Motorsport and Bridgestone/Firestone North American Tire, LLC. The 20-race 2002 CART FedEx Championship Series will be broadcast by new television partners, CBS, FOX and SPEED Channel. CART also owns and operates its top development series, the CART Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.CART.com.