CHAMPCAR/CART: Fontana B2B Forum brings potential sponsors

Fontana, Calif. (October 31, 2002) - A host of potential sponsors for future Championship Auto Racing Teams endeavors got a first-hand look at what they can expect from an investment in the series at Thursday's B2B Forum Presented by Bear ...

Fontana, Calif. (October 31, 2002) - A host of potential sponsors for future Championship Auto Racing Teams endeavors got a first-hand look at what they can expect from an investment in the series at Thursday's B2B Forum Presented by Bear Stearns.

Attendees heard from Ford Racing Technology Sponsor Relations Manager Tom Elliman, Continental Group of Companies President Henry Rischitelli, General Manager of California Speedway Bill Miller and CART Vice-President of Marketing Steve Fusek during the meeting, which included individual presentations as well as a group forum.

Rischitelli, who represents Visteon in its involvement in the series, told potential sponsors of all the ways that Visteon benefits from sponsoring the #20 Visteon/Patrick Racing Toyota/Reynard/Bridgestone of Oriol Servia. He told of how Visteon used CART as a technology platform and as a way to bring along fresh engineers, and also told the crowd that if they want to blanket North America through motorosports - CART is the way to go.

"CART owns Mexico and Canada and no other racing series comes close to capturing the attention of the region like CART does when it races there," Rischitelli said. "If your company strategy includes those two areas of North America, CART is the only series that you need."

Elliman instructed the attendees on the benefits of joining the CART Sponsor Council, which meets five times per season to assess the problems facing sponsors in the series. The Sponsor Council can also request meetings with the CART Board of Directors to address concerns, and allows companies both large and small to get together and share ideas.

After the meeting, the potential sponsors were treated to pace car rides around the two-mile California Speedway oval and were all invited to sit in on the Sponsor Council meeting on Friday.

Championship Auto Racing Teams, Inc. (NYSE: MPH) owns, operates and markets the CART FedEx Championship Series. Newly-crowned 2002 CART FedEx Championship Series champion Cristiano da Matta is among the open-wheel stars competing with teams such as Newman/Haas Racing, Player's/Forsythe Racing, Team Rahal, Fernández Racing, Patrick Racing, Herdez Competition, Mo Nunn Racing, Walker Racing and others. CART Champ Cars are thoroughbred racing machines that reach speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as Ford Motor Company, Lola Cars, Reynard Motorsport and Bridgestone/Firestone North American Tire, LLC. The 19-race 2002 CART FedEx Championship Series will be broadcast by new television partners, CBS, FOX and SPEED Channel. CART also owns and operates its top development series, the CART Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.cart.com.

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About this article
Series Automotive , IndyCar
Drivers Oriol Servia , Cristiano da Matta , Mo Nunn