Corona Extra Signs On To Sponsor CART Racer Michel Jourdain, Jr. CHICAGO - April 2001 * Corona Extra, the world's best selling Mexican beer, will partner with one of the fastest Mexican race car drivers as a new sponsor of the Michel Jourdain,...
Corona Extra Signs On To Sponsor CART Racer Michel Jourdain, Jr.
CHICAGO - April 2001 * Corona Extra, the world's best selling Mexican beer, will partner with one of the fastest Mexican race car drivers as a new sponsor of the Michel Jourdain, Jr. car on the CART circuit. Beginning this month, the Corona Extra logo will be prominently featured on the #16 Herdez Bettenhausen car in the CART FedEx Championship Series.
"We're extremely excited to partner with Michel Jourdain on the CART circuit this year and look forward to generating exposure for Corona Extra with millions of race fans worldwide," said Timm Amundson, Vice President of Modelo Marketing for Barton Beers, Ltd.
The program brings the leading import a highly visible position at 21 race venues in seven countries and generates exposure via race broadcasts. Plus, Barton Beers, Corona's western U.S. importer, will leverage the deal with in-store signage, on-site hospitality and driver appearances.
As part of the agreement with Herdez Bettenhausen, Corona will be the exclusive beer served at the team's hospitality tent. "We are looking forward to partnering with Corona Extra and I hope we can generate plenty of exposure by running strong all season," said Jourdain. "This is a natural partnership for me because, like Corona, I am from Mexico and have generated a following in my home country and in the U.S. I'm looking forward to celebrating our victories with a cold Corona in the winner's circle."
Corona Extra is brewed and bottled by Grupo Modelo and is imported into the United States by Barton Beers, Ltd. and The Gambrinus Company in the western and eastern states respectively. Corona Extra has been the number one import into the United States since 1997 and is the fifth largest selling beer brand in the world.
NOTE: The #16 Herdez Bettenhausen Champ Car driven by Michel Jourdain Jr. will be sporting its new Corona-inspired livery beginning this weekend at the Grand Prix of Long Beach.