DETROIT (August 25, 2000) - Championship Auto Racing Teams' Senior Vice President of Marketing Patrick Leahy is looking to reach out to fans and CART's other key audiences more efficiently and effectively and believes the open-wheel racing ...
DETROIT (August 25, 2000) - Championship Auto Racing Teams' Senior Vice President of Marketing Patrick Leahy is looking to reach out to fans and CART's other key audiences more efficiently and effectively and believes the open-wheel racing sanctioning organization will be better able to do so with a new organizational structure he announced today.
The new structure is designed to take a more strategic approach to marketing and communications while creating a system that more effectively executes the tactical elements of CART's plans and programs.
"We work in a very complex business - there are a number of key audiences we must reach with many, many messages," said Leahy. "This new structure pulls all the communications functions together into one area. While I believe we have done a reasonably good job in communicating effectively in some areas, in others we have fallen short. This new organizational approach is designed to allow us to continue to build on our most efficient and effective initiatives while strengthening our ability to better communicate in others."
As part of the new structure, the broadcast group headed by Keith Allo, will report through marketing. The broadcast area oversees all television and radio production as well as being integral to film projects, such as the feature film titled, "Champs," currently in production. The picture stars Sylvester Stallone, Burt Reynolds and Gina Gershon and is scheduled for theatrical release early next summer.
Also joining the marketing area is CART's Client Relations group, which is led by Rena Shanaman. Leahy notes that a more integrated sales, service and marketing approach will better serve all CART sponsors while streamlining the communications process.
Nancy Miller Lewis, who has served as CART's director of market research, also will now oversee the budget and administrative functions for the marketing area. She also has oversight responsibilities for CART Charities.
The Communications and Public Relations Functions continue to be a part of the Marketing division and have been broken into Corporate/Marketing Communications and Competition Public Relations. Ron Richards heads up the corporate/marketing communications side while Mike Zizzo will lead the Competition PR efforts.
"We believe this new reporting structure and these assignments will enable us to better serve our fans and the CART Community," added Leahy. "It is very important that we properly execute our programs and it is just as important that we provide a significant level of strategic direction and support as we prepare for our future. I believe this structure will allow us to do that most effectively."
Championship Auto Racing Teams, Inc. (NYSE:MPH) owns, operates and markets the FedEx Championship Series. Champions Juan Montoya, Michael Andretti and Jimmy Vasser are among the drivers who battle for the FedEx Championship Series title on oval circuits as well as temporary and permanent road courses. CART also owns and operates its top two development series, the Dayton Indy Lights Championship and the Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.cart.com.