DETROIT (March 15, 2002) - Officials from Championship Auto Racing Teams, Inc. and CMG Worldwide - the global leader in marketing and managing many of the biggest sports and entertainment properties of all time - announced today that CMG has...
DETROIT (March 15, 2002) - Officials from Championship Auto Racing Teams, Inc. and CMG Worldwide - the global leader in marketing and managing many of the biggest sports and entertainment properties of all time - announced today that CMG has signed an agreement to become the exclusive licensing agent for the multi-national racing series.
CMG Worldwide's responsibilities - which began in February - include working with all of CART's teams, drivers, sponsors and promoters, as well as product manufactures around the world.
"CMG Worldwide has a proven track record in sports and entertainment, and we are proud to have them on board as our exclusive licensing agent," said CART Vice President of Marketing, Steve Fusek. "We are extremely confident in CMG's abilities to help us build our name recognition and brand awareness, and we feel that this is a win-win proposition for everybody involved. CMG Worldwide represents many 'household names' in the world of sports and entertainment, and we look forward to working with CMG in our efforts to make CART and its drivers and teams household names, as well."
With clients such as Marilyn Monroe, James Dean, Babe Ruth, Jackie Robinson, Princess Diana, Johnny Unitas, Chuck Berry and Sophia Loren, CMG Worldwide has positioned itself as one of the most respected marketing and management companies in the world. By adding CART to its already impressive client list, the company continues to expand its racing division, which includes marketing and licensing duties for NASCAR's Evernham Motorsports, Bill Elliott, Robby Gordon and Buddy Baker, as well as open-wheel legend Emerson Fittipaldi. More information about CMG Worldwide is available at its corporate web site, www.CMGWorldwide.com.
"We firmly believe in CART, and we think the future of open-wheel racing is very bright," said Mark Roesler, Chairman and CEO of CMG Worldwide. "Our experience in managing major sports and entertainment properties on a global basis will allow us to execute a strategic program for CART that enhances the overall marketing effort of the series."
Championship Auto Racing Teams, Inc. (NYSE: MPH) owns, operates and markets the CART FedEx Championship Series. Former series champions Michael Andretti and Jimmy Vasser are among the stars who will battle for the 2002 FedEx Championship Series title on ovals, temporary street circuits and permanent road courses. CART Champ Cars are thoroughbred racing machines that travel at speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as American Honda, Ford Motor Company, Toyota, Lola Cars, Reynard Motorsport, and Bridgestone/Firestone North American Tire, LLC. The 20-race 2002 CART FedEx Championship Series will be broadcast by new television partners, CBS, FOX, and SPEED Channel. CART also owns and operates its top development series, the CART Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.CART.com.