CHAMPCAR/CART: CART Licensed Product Enchances Online Store

DETROIT (September 7, 1999) - CART Licensed Products, the merchandising arm of Championship Auto Racing Teams, has enhanced its product line at www.cart.com. CLP has worked with Quokka Sports, CART's Internet partner, to expand the on-line CART...

DETROIT (September 7, 1999) - CART Licensed Products, the merchandising arm of Championship Auto Racing Teams, has enhanced its product line at www.cart.com.

CLP has worked with Quokka Sports, CART's Internet partner, to expand the on-line CART store, which now offers 70 different types of racing merchandise. The new products range from CART apparel and team and driver merchandise to Action Performance and Hot Wheels die-cast items.

"It's great to be able to offer our CART fans new and unique racing merchandise," said Jonathan Frank, president of CART Licensed Products. "Consumer on-line spending continues to grow. Following our additions to the CART on-line store, sales doubled in the first week.

"Quokka Sports has been very responsive in working with CLP to continue the development and growth of our E-commerce business. Our goal is to have a breadth of product available not only for CART fans, but for all fans of motorsports."

Some of the items CART fans can choose include 100% cotton caps from their favorite CART team or driver; a Champ Car performance fleece featuring a full-chest Champ Car silhouette; and die-cast Champ Car models with incredible detail from teams such as Target/Chip Ganassi Racing and Team Rahal.

Established in 1996 and headquartered in Atlanta, CART Licensed Products, Inc. is the official retail licensing and merchandising arm of Championship Auto Racing Teams. CART Licensed Products is the exclusive worldwide licenser of the CART and FedEx Championship Series brands. CART Licensed Products also grants non-exclusive retail licenses for the images of teams and drivers of the FedEx Championship Series, including previous champions Michael Andretti, Al Unser Jr. and Jimmy Vasser.

Championship Auto Racing Teams, Inc (NYSE:MPH) owns, operates and markets the FedEx Championship Series, which is comprised of 20 races in five countries on four continents in 1999. World-class drivers such as Michael Andretti, Al Unser Jr. and Jimmy Vasser race 900-plus horsepower, open-wheel cars at speeds of more than 230 miles per hour on some circuits. CART also owns and operates its top two development series, the PPG-Dayton Indy Lights Championship and the KOOL/Toyota Atlantic Championship. Learn more about CART open-wheel racing at www.cart.com .

-CART -

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About this article
Series Automotive , IndyCar
Drivers Al Unser Jr. , Michael Andretti , Jimmy Vasser , Chip Ganassi
Teams Chip Ganassi Racing