CarsDirect.com Launches Petty Driving Promotion

(Las Vegas, NV)-- CarsDirect.com, the leading automotive e-tailer, launched its "Drive Like the King" Sweepstakes today, where one Grand Prize winner will receive a Richard Petty Driving Experience stock car and 15 First Prize winners will...

(Las Vegas, NV)-- CarsDirect.com, the leading automotive e-tailer, launched its "Drive Like the King" Sweepstakes today, where one Grand Prize winner will receive a Richard Petty Driving Experience stock car and 15 First Prize winners will have the chance to drive a stock car after receiving tips and helpful hints from the legendary seven-time Winston Cup Champion himself, Richard Petty.

The sweepstakes will begin March 5, 2000 when the green flag is dropped the for the CarsDirect.com 400 NASCAR Winston Cup Series Race at the Las Vegas Motor Speedway, and will continue throughout the entire 2000 Winston Cup season.

"CarsDirect.com is proud to be the first dot-com company to sponsor a major NASCAR Winston Cup event," said Bob Brisco, CEO, CarsDirect.com. "We've put together an exciting promotion that will thrill stock car racing enthusiasts. We couldn't think of anything better for a die-hard racing fan than to meet the legendary Richard Petty, and to win a Richard Petty Driving Experience stock car presented by Petty himself. With CarsDirect.com, the process of getting a new car is more enjoyable, and now one lucky race fan will have a 'new car experience' like no other."

To enter the CarsDirect.com "Drive Like The King" Sweepstakes, participants log onto the CarsDirect.com Web site at http://www.carsdirect.com and click on the logo for the CarsDirect.com 400. After they fill out the online registration form (no purchase necessary), they will receive one entry in the Sweepstakes. They will also earn two additional entries for each friend they refer who completes registration in the Sweepstakes. Participants have until October 31, 2000 to accrue a total of up to 22 entries to "Drive Like The King."

One First Prize winner will be randomly chosen at the end of each month during the 2000 stock car racing season, except the final week, when seven winners will be chosen -- in honor of the number of Winston Cup Championships Richard Petty won during his celebrated career.

The 15 First Prize winners will receive an expense-paid trip to attend the Richard Petty Driving Experience school in Las Vegas. There, they will meet the legendary Richard Petty himself and drive the same Las Vegas Motor Speedway track that hosts the CarsDirect.com 400. At the end of the driving experience, one lucky winner will walk away with the Grand Prize -- a genuine Richard Petty Driving Experience stock car.

"I am thrilled to be part of a promotion designed specifically for stock car race fans and one that gives them a chance to actually experience what they have been watching others do for so long," said Richard Petty. "That's what the Richard Petty Driving Experience is all about -- giving fans a taste of the action.

"CarsDirect.com has demonstrated a commitment to the stock car race audience through its title sponsorship of the CarsDirect.com 400, and especially through this promotion," he said. "It's a real pleasure to be working alongside CarsDirect.com throughout this race season and I look forward to truly bringing the stock car race experience home for race fans -- and online car shoppers."

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Series Automotive , NASCAR Cup
Drivers Richard Petty