CALIFORNIA SPEEDWAY NAMES NEW VICE PRESIDENT OF SALES & MARKETING Allen Promoted To VP, To Oversee Marketing, Sales and Ticketing California Speedway President Gillian Zucker today announced Dave Allen will assume the role of Vice President of...
CALIFORNIA SPEEDWAY NAMES NEW VICE PRESIDENT OF SALES & MARKETING
Allen Promoted To VP, To Oversee Marketing, Sales and Ticketing
California Speedway President Gillian Zucker today announced Dave Allen will assume the role of Vice President of Sales and Marketing for the Southern California motorsports facility and will directly oversee the superspeedway's marketing, sales and ticketing departments. Allen replaces Roger Curtis who recently was appointed president of Michigan International Speedway.
"It's always a pleasure to be able to reward success and loyalty, and Dave Allen is the definition of both," Zucker said. "The continuity of vision that Dave brings to this new role will ensure the Speedway's message remains strong as we prepare to unveil the multi-million dollar Midway renovation and begin a new era for California Speedway and the fans."
Allen, 33, takes on his new position after leading California Speedway's corporate sales and marketing department, most recently as Senior Director of Sales and Marketing. The Chino resident has overseen the Speedway's corporate partnerships, sponsorships, hospitality, suite sales, and displays. He joined California Speedway as a marketing manager in April 1999 after spending one year at Laguna Seca in sales and marketing.
While working on his speech communication degree from Colorado State University, Allen worked with Anheuser Busch entertaining VIPs at the Fort Collins brewery. He grew up around racing, as his dad was a racer, competing in everything from sprint cars, midgets and stock cars.
"I am very excited to continue my career advancement with International Speedway Corporation as Vice President of California Speedway," Allen said. "I love the Speedway and am honored to lead such a strong and creative staff. I can't think of a better time to be moving into this role, with the new Midway opening on Labor Day weekend marking a new beginning for the Speedway. It's a very exciting time to be a part of the new vision for the Speedway. I join our President in her enthusiasm of our fan initiatives to make the Auto Club 500 and SONY HD 500 weekends must attend events in Southern California."
California Speedway annually hosts two NASCAR NEXTEL Cup Series events -- the largest single-day ticketed events in the state, the AMA Superbike series and the Southern California Historic Sports Car Festival. For more information on California Speedway, please visit www.californiaspeedway.com.
The stars of the NASCAR NEXTEL Cup Series head to California Speedway Labor Day weekend for the SONY HD 500 as the "Race to the Chase for the NASCAR NEXTEL Cup" heats up. For ticket and event information, call 800-944-RACE  or visit www.racetickets.com.