Stater Bros. Markets, Kingsford Charcoal and Cholula Hot Sauce join speedway family California Speedway Welcomes Three New Corporate Partners FONTANA, Calif. (April 15, 2004) --- California Speedway today announced the addition of three new ...
Stater Bros. Markets, Kingsford Charcoal and Cholula Hot Sauce join speedway family
California Speedway Welcomes Three New Corporate Partners
FONTANA, Calif. (April 15, 2004) --- California Speedway today announced the addition of three new corporate sponsors, Stater Bros. Markets, Kingsford Charcoal and Cholula Hot Sauce, beginning with the NASCAR NEXTEL Cup Series Auto Club 500 weekend.
"We are pleased to welcome these three California-based corporations to the California Speedway team," said speedway president Bill Miller.
As the largest privately owned supermarket chain in Southern California, Stater Bros. Markets is joining the speedway as "California Speedway's preferred Grocery Store." Stater Bros. Markets currently operates 158 Full Service Supermarket locations, with 47 in San Bernardino County, 42 in Riverside County, 30 in Orange County, 27 in Los Angeles County, 10 in Northern San Diego County, and 2 in Kern County. There are over 14,500 members of the Stater Bros. "Family" of Employees. Headquartered in Colton, California, Stater Bros. has been serving Southern California customers since 1936.
Continuing a relationship started last year, Kingsford Charcoal will become the "Official Charcoal of California Speedway." The Kingsford Product Company is the leading manufacturer of charcoal in the U.S. with both its Kingsford and Match Light brands. The company makes regular and instant charcoal, wood chips and lighter fluid. The Oakland, Calif., company also is the primary sponsor for the No. 59 Kingsford Ford driven by Stacy Compton in the NASCAR Busch Series.
As the "Official Hot Sauce of the Auto Club 500 Weekend," Cholula Hot Sauce will be located in all concession stands and hospitality areas to add their famous Flavorful Fire to any speedway meal. The authentic recipe was originally developed in Chapala, Jalisco, Mexico and blends pequin peppers, red peppers and spices in a delicate process that produces a perfect balance between flavor and heat. Cholula Hot Sauce will also host a Tortilla Toss contest in the infield and the Temecula, Calif., based company will distribute 2 oz. bottles to all infield RV guests during the Auto Club 500 weekend.
Purchase your tickets today to the Auto Club 500 weekend, April 30-May 2. Tickets start at $65 for Sunday. Joining the NASCAR NEXTEL Cup Series drivers on Saturday are the NASCAR Busch Series for a 300-mile event and the NASCAR Grand National Division, West Series for the King Taco 200. Tickets start at $40 for Saturday's action, which will also include the Miller Lite Rock 'n Racing Concert featuring "Live." Tickets for Friday's NASCAR NEXTEL Cup Series Chevy Trucks Pole Day are $10 general admission.
For ticket and event information call 800-944-RACE (7223) or log onto www.californiaspeedway.com.