Watkins Glen, NY (June 26, 2001) - Watkins Glen International has announced that General Nutrition Centers (GNC Live Well) has signed a contract to be the title sponsor of the NASCAR Busch Series event. The GNC Live Well 200 will be run on July...
Watkins Glen, NY (June 26, 2001) - Watkins Glen International has announced that General Nutrition Centers (GNC Live Well) has signed a contract to be the title sponsor of the NASCAR Busch Series event.
The GNC Live Well 200 will be run on July 8 as part of the Festival of Speed & Sound weekend at the 2.45-mile road course in Upstate New York. The race will air live on Turner Network Television (TNT) and Motor Racing Network (MRN) affiliates at 1:00 p.m. EDT.
GNC Live Well, based in Pittsburgh, is the largest nationwide specialty retailer of vitamin, mineral and herbal supplements, sports nutrition and personal care products. Recently named the "Official Vitamin Store of NASCAR," GNC Live Well also sponsors the No. 36 Chevrolet Monte Carlo driven in the Busch Series by Hank Parker Jr. and owned by Cicci-Welliver Racing.
"Our sponsorship of this event is a wonderful complement to our NASCAR marketing program," said Don Smith, executive vice president of sales and marketing for GNC Live Well. "The race at New York's "Thunder Road" is always exciting and we're looking forward to being a part of the Busch Series' lone road-course event. This sponsorship is also an excellent way for GNC Live Well to further our association with NASCAR, America's largest spectator sport."
This marks GNC Live Well's third race sponsorship of the 2001 season. The company is also the title sponsor of the June 30 GNC Live Well 200 NASCAR Craftsman Truck Series race and the July 1 GNC Live Well 250 Busch Series event at the Milwaukee Mile in West Allis, Wis.
"We are delighted to welcome GNC Live Well to The Glen as the title sponsor of our NASCAR Busch Series event," said Bryan R. Sperber, Watkins Glen International president. "It is wonderful to have a quality company like GNC Live Well assist us in bringing this exciting event to race fans in the Northeast."
The Glen presents an unsurpassed NASCAR weekend July 6-8. The Festival of Speed & Sound promises to be a weekend packed with racing action as the ARCA RE/MAX Series takes to the historic road course in its inaugural race at The Glen on Saturday, followed by a concert by Blessid Union of Souls and a Winston Cup Pepsi 400 viewing party on the jumbotrons live from Daytona International Speedway. The NASCAR Busch Grand National Series takes center stage on Sunday as the highlight of the weekend's activities, complemented by a historic stock car race in the morning.
Tickets for the 2001 season at The Glen, including the Festival of Speed & Sound weekend July 6-8, are still available. For tickets, reserved camping, and additional information, please contact the Watkins Glen ticket office at 607-535-2481 or log on to the official Watkins Glen Web site at www.theglen.com.