Charlotte, North Carolina -- Sam Rensi, Ed Rensi and Gary Weisbaum, co-owners of Team Rensi Motorsports, proudly announce a marketing partnership with the United States Marine Corps for the entire 33-race 2001 NASCAR Busch Series schedule. Team...
Charlotte, North Carolina -- Sam Rensi, Ed Rensi and Gary Weisbaum, co-owners of Team Rensi Motorsports, proudly announce a marketing partnership with the United States Marine Corps for the entire 33-race 2001 NASCAR Busch Series schedule.
Team Rensi Motorsports and the United States Marine Corps have developed a strategic alliance that will allow an opportunity for the Marine Corps, using a unique part of an integrated marketing plan, to generate leads for recruitment and increase awareness of the Marine Corps.
"There are similarities between NASCAR racing and the Marine Corps," explained Major Andrew Fortunato, deputy director for advertising and marketing. "Similarities that include individuals looking for a challenge, working together as a team to reach an established goal, and giving your best every day to succeed in your chosen profession." The Marine Corps' main objective of their NASCAR marketing partnership with Team Rensi Motorsports is to establish one-on-one contact with recruiters and young adults, ages 17 to 24, which may lead to possible recruitment. Each year, the Marine Corps recruits approximately 40,000 individuals. Currently, there are approximately 172,000 Marines on active duty.
"Team Rensi Motorsports understands the unique marketing objectives tied to the Marine Corps' involvement in motorsports," Gary Weisbaum, co-owner and marketing arm of Team Rensi Motorsports, comments. "We are delighted they chose our team to help them meet their 2001 goals."
"Team Rensi Motorsports offered us a package that will assist us in accomplishing our recruiting objectives," confirmed Fortunato, a 14-year service veteran. "Our core values are Honor, Courage and Commitment. We believe that Team Rensi Motorsports has those same values and we are excited to be partners for the 2001 season."
Team Rensi Motorsports has been successful in the two seasons they have competed on the NASCAR Busch Series, finishing 9th in the point standings last season. They look to improve upon two solid seasons as they begin their third full season on the tour with the No. 25 Team Marines Chevrolet Monte Carlo driven by Busch Series regular, Chad Chaffin.
"Getting the opportunity to drive for Team Rensi Motorsports is a dream come true," Chaffin, a Nashville, Tennessee native exclaims. "But, to be the driver of the Marine Corps Busch entry is something I never expected. I pledge to dedicate myself to performing to the levels exemplified by the Marines."
"What an honor," explained Team Rensi Motorsports owner, Ed Rensi. "To be associated with this global icon, the Marine Corps, is something that our race team is taking seriously, both on and off the track."
Team Rensi Motorsports looks to continue creating and implementing unique and innovative marketing concepts in NASCAR and plans to utilize a marketing program centered around the Marine Corps both on and off the race track with on-track performance complimented by an apparel and show car program.
"We are a marketing company using racing to achieve our objectives," Ed Rensi remarks. Co-owner, Weisbaum concurs, "What we do before we get to the track is what makes us successful in our marketing programs. We like to think we bring a quality product to the race track, but the fact that we sit with our marketing partners and help develop, implement and evaluate sales and marketing programs is what sets us apart from the rest."
Team Rensi Motorsports considers it an honor to have the chance to represent such a strong and impressive institution.
"We are proud to be representing one of the finest institutions in the country in its recruiting effort," stated Team Rensi Motorsports co-owner, Sam Rensi. "The Marine Corps is built on values that we believe make organizations honorable and successful."
The Marine Corps will be in their second season of involvement in the NASCAR Busch Series. Across the United States and in Hawaii, Alaska and Puerto Rico, the United States Marine Corps has 3,400 recruiters in six districts and 48 recruiting stations.