BUSCH: Lencheski joins IMI Companies as COO

Lencheski Accepts Position as Chief Operating Officer For Innovative Motorsports, Inc. - Triad of Companies CHARLOTTE, N.C. (June 12, 2001) - Christopher Joseph Lencheski has been named chief operating officer of Innovative Motorsports, Inc.

Lencheski Accepts Position as Chief Operating Officer For Innovative Motorsports, Inc. - Triad of Companies

CHARLOTTE, N.C. (June 12, 2001) - Christopher Joseph Lencheski has been named chief operating officer of Innovative Motorsports, Inc. (IMI).

IMI is part of a triad of companies owned or controlled by George deBidart that includes Winston-Salem, N.C.-based The Source International (TSI) and Charlotte-based Innovative Hospitality, Inc.

Among the responsibilities involved in his new role, Lencheski, who has retained an interest in IMI, is charged with combining the three business units and expanding the footprint of IMI in both the NASCAR Busch and Winston Cup series, as well as to other racing series.

"Chris and I have known each other for years, and we have discussed getting together for quite some time," said deBidart, whose Lowes Motor Speedway-based IMI company currently campaigns driver Kenny Wallace on the NASCAR Busch Series. "Chris has a tremendous background in sports and entertainment on the worldwide stage, having been involved in the Olympic Games, and with major motorsports and professional sports teams. He also has past and present experience consulting with some of the world's most prominent companies and properties. We welcome him aboard as we look to integrate the business units of our companies, providing for quality program management for each of IMI's sponsors, partners and related operating units."

IMI, founded in 1998, has campaigned the Nos. 30 and 48 NASCAR Busch Series cars for drivers Chad Little, Hermie Sadler, Andy Santerre and, currently, Wallace. In the short time since it came to be, IMI already has earned the Raybestos Rookie of The Year Award with driver Santerre and has scored victories at Pikes Peak and New Hampshire. Crew chief Gere Kennon, formerly with Dale Earnhardt, Inc., where he led the Busch series and NASCAR Craftsman Truck Series campaigns of driver Ron Hornaday, has two Busch series championships to his credit and oversees a dedicated staff of mechanics, engineers and specialists.

TSI, based in Winston-Salem, N.C., with an office in Studio Park, Pa., is a full-service sports and entertainment marketing company that has the distinction of developing the first sports affinity credit card program nearly nine years ago - the NASCAR Drivers MBNA Affinity Credit Card program, which has become a model other sports properties have followed. TSI exclusively produces the sports and entertainment programming for the QVC electronic retail channel. TSI's "For Race Fans Only" NASCAR-themed TV show is the highest-grossing hour in all of QVC sports and entertainment programming.

Innovative Hospitality, Inc., is a mobile entertainment and business services unit. IMI and TSI transports the unit and its staff track-to-track along the entire 36-event NASCAR Winston Cup circuit. It affords corporate hospitality, the ultimate in NASCAR business-to-business networking and business concierge services to IMI's sponsors and partners in the paddock area. Only two NASCAR Teams - IMI and Joe Gibbs Racing - offer these services on-site at-track.

Prior to accepting his new position, Lencheski most recently was president of Southern California-based marketing communications company MFP, which also involved managing directorship of commercial operations during the inaugural (2000) season of the Mo Nunn Racing team on the CART FedEx Championship Series. MFP was founded by former Campbell and Company chairman and CEO Rod Campbell.

Lencheski also has held executive positions with companies whose responsibilties included new motorsports facility development in the Baltimore/Washington corridor, management and development of South Boston (Va.) Speedway's Lycos 300 and Textilease-Medique 300 Busch series events, and various marketing and licensing responsibilities for children's entertainment characters Snoopy, Garfield, and the 1996 Atlanta Centennial Olympic Games through Atlanta Centennial Olympic Properties.

In addition, Lencheski will continue to oversee National Grand Prix Holdings, a motorsports event production company he founded in 1999.

"This is a compelling opportunity that has intrigued me for quite some time," Lencheski said. "IMI has all the components in place for a very successful run, and it is part of a family of companies that, together, we will work toward the benefit of our constituencies."

IMI's sponsor lineup includes Goulds Pumps (a division of ITT Industries), the Goulds Professional Dealers Association, Franklin Electric, Lumar Window Film, and Mitel.

Lencheski, a graduate of Syracuse University, resides in Center Valley, Pa., with his wife Sharon and daughters Logan and Larsen.


Write a comment
Show comments
About this article
Series Automotive , NASCAR Cup , NASCAR XFINITY
Drivers Dale Earnhardt , Kenny Wallace , Ron Hornaday Jr. , Chad Little , Hermie Sadler , Mo Nunn
Teams Joe Gibbs Racing