Baking Up Something Special At Dover Jeff Green To Drive NestlÃ© Toll House Car At Dover NBS Event (Mooresville, NC) Jeff Green, driver of the No. 10 NestlÃ© Nesquik Ford Taurus and 2000 NASCAR Busch Series Champion, will not be driving ...
Baking Up Something Special At Dover
Jeff Green To Drive Nestlé Toll House Car At Dover NBS Event
(Mooresville, NC) Jeff Green, driver of the No. 10 Nestlé Nesquik Ford Taurus and 2000 NASCAR Busch Series Champion, will not be driving his Nesquik car at the Dover NASCAR Busch Series event on September 22, 2001. Instead, Green will showcase a brand new paint scheme, a Nestlé Toll House car, but the car will still be the eye-catching bright yellow that everyone is accustomed to.
"Nestlé Toll House has been an associate sponsor of our racing program since the beginning of 2000," said Green. "This is the first time they have been the primary sponsor on the car so we certainly want to have a great showing for them. The brand has been extremely supportive of our team and I'm glad that they are finally getting their turn in the spotlight.^Ô
"Nestlé Toll House is thrilled to be the primary sponsor of the #10 ppc Racing team for the Dover race," said Jim Coyne, Marketing Director for Nestlé Toll House brand. "The #10 Car is decked out in the New Nestlé Toll House logo that is featured on our Nestlé Toll House Refrigerated Dough Products, and our Nestlé Toll House Morsel line. Since 1939, Nestlé Toll House has been the gold standard for home baked Chocolate Chip Cookies. Nestlé Toll House is proud of its association with NASCAR, its fans and the #10 ppc racing Team."
Green doesn't mind changing paint schemes for Dover because the Nesquik car hasn't always brought him the best of luck there. He ran the Nesquik paint scheme in last year's fall event and ended up totaling two race cars in one weekend - very unlike the No. 10 team. In happy hour, Green cut down a right front tire and crashed into turn one. The team had to bring out the backup for the race. Green started from the back and on lap 33, after the caution flag had been thrown, Green had started slowing down and Jimmy Spencer, behind him, chose not to slow and tagged Green, sending him into the wall, totaling the second car for the weekend. The second time the team ran a Nesquik car, in the spring of 2001, the car had a mechanical failure and finished 29th.
The promising aspect about the Nestlé Toll House paint scheme is the last time the No. 10 team ran a special paint scheme at Dover, which was the spring of 2000, they finished fourth.
"I'm pretty excited about the special paint scheme," said Green. "I think having the car painted up differently is the key to us doing well at Dover. We did well in the Nestea car in the spring of 2000, so hopefully this Nestlé Toll House car will give the same positive results."
For well over a century, Nestlé has been making the very best food and beverage products for families around the world. In the U.S., Nestlé^Òs well-known brands include: Nestlé® Toll House®, Nestlé® Nesquik^Ù, Nestlé® Carnation® Coffee-mate®, Stouffer's®, Stouffer's® Lean Cuisine®, Nescafé®, Libby's® Juicy Juice®, Buitoni®, Taster's Choice®, Ortega®, PowerBar®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, Friskies® Fancy Feast®, ALPO®, and Mighty Dog®. Headquartered in Glendale, Calif., Nestlé USA has 17,300 employees, $8 billion in sales and is part of Swiss-based Nestlé S.A. ^Ö the world^Òs largest food company. Visit us at www.nestleusa.com.
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