BUSCH: Cabela's named title sponsor for Michigan Busch race

Cabela's named title sponsor of NASCAR Busch race at MIS. BROOKLYN, Mich. - One of Michigan's biggest attractions for outdoor sportsmen and women and the state's biggest sporting facility are coming together in the fast-paced world of auto ...

Cabela's named title sponsor of NASCAR Busch race at MIS.

BROOKLYN, Mich. - One of Michigan's biggest attractions for outdoor sportsmen and women and the state's biggest sporting facility are coming together in the fast-paced world of auto racing.

Cabela's, the "World's Foremost Outfitter" for nearly 40 years, will be the title sponsor of the NASCAR Busch Series, Grand National Division race Saturday, August 17, at Michigan International Speedway, officials from both companies announced today.

The Cabela's 250 is scheduled for 125 laps at the historic MIS' 2-mile superspeedway as part of a weekend doubleheader of NASCAR action. The Pepsi 400 presented by Farmer Jack NASCAR Winston Cup Series race takes place Sunday, August 18. All seating for the Cabela's 250 will be sold on a reserved basis with children 12 and under admitted free.

"We have been looking closely at the motorsports market for a few years," said Kevin Werts, Director of Cabela's Promotions. "With the opening of our largest store in Dundee, Michigan, which is 30 miles from Michigan International Speedway, the opportunity to sponsor this race seemed like a perfect fit. We're very excited about the doors this partnership could open."

"Cabela's is a world-renowned merchandiser whose retail stores are not just for selling merchandise but are a family attraction on their own," said MIS President Brett Shelton. "That's what makes this relationship so natural. We both have unique properties that are centered around family entrtainment."

Based in Sidney, Nebraska, Cabela's opened its seventh omniplex dedicated to wildlife preservation in Dundee at the intersection of U.S.-23 and M-50 in the fall of 2000. The Dundee store was built in the natural "bringing the outdoors indoors" style that has become the hallmark of etail facilities for Cabela's, which today is the largest mail-order outdoor outfitter in the world. Since the store's opening just over a year ago, more than 6 million visitors have gone through its turnstiles, making it a tourist hotbed for the state.

Cabela's also features outlets in Nebraska, Wisconsin, Minnesota and South Dakota and has plans to construct a 150,000-square foot complex in Kansas City near Kansas Speedway, which is owned by MIS' parent company International Speedway Corporation.

"We admire racing fans because of their loyalty to sponsors," Werts said. "Cabela's customers are also known for their loyalty to the Cabela's brand, and we know that the majority of racing fans are also very involved in outdoor activities such as fishing, hunting and camping."

MIS has hosted a Busch race every August since 1992, and past winners include such notables as Mark Martin, Bobby Labonte, Jeff Burton and Dale Earnhardt Jr. The Busch Series is a step many drivers take to enter the popular Winston Cup Series, and many Winston Cup drivers compete in the Busch race at MIS each August. Last year, Ryan Newman dominated the field in Roger Penske-owned equipment and beat eventual Busch Series champion and Winston Cup Rookie of the Year Kevin Harvick to the finish line. MIS was also the site of the much anticipated meeting between Earnhardt Jr. and Jeff Gordon in a Busch race in 1999. Earnhardt Jr. beat the now four-time Winston Cup champion during his Busch Series championship-winning season.

MIS is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The company owns and/or operates 12 mjor motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500): Talladega Superspeedway in Alabama; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway inArizona; Richmond International Raceway in Virginia, Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York; and Nazareth Speedway in Pennsylvania. Other track interests include the operation of Tucson (Arizona) Raceway Park and an indirect 37.5 percent interest in Raceway Associates, LLC, which owns the Route 66 Raceway and Chicagoland Speedway in Illinois. The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, and the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales; and Motorsports International, a producer and marketer of motorsports-related merchandise. For more information, visit the Company's Web site at www.iscmotorsports.com.

Established in 1961, Cabela's is the World's Foremost Outfitter of hunting, fishing and outdoor gear through catalog, retail and Internet sales. The privately-owned company mails more than 75 million catalogs each year to all 50 states and 120 countries around the world; operates destination retail stores in Sidney and Kearney, Neb.; Owatonna and East Grand Forks, Minn.; Prairie du Chien, Wis.; Mitchell, S.D.; Dundee, Mich. and opening in the fall of 2002, Kansas City, Kan.; and maintains a thriving e-commerce web site, located at www.cabelas.com, which also features a continuously updated content site, community pages, company information, catalog requests, as well as The Cabela's Connection e-mail newsletter informing customers of new products, special offers an general outdoor news. For more information, visit the Company's Web site at www.cabelas.com.


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About this article
Series Automotive , NASCAR XFINITY
Drivers Dale Earnhardt Jr. , Jeff Burton , Jeff Gordon , Bobby Labonte , Kevin Harvick , Ryan Newman , Roger Penske , Mark Martin