BUSCH: Anheuser-Busch creates new driver/team promotion

St.Louis, MO (May 3, 2001) Busch beer has implemented a new "Top 10" driver and team promotion for the 2001 NASCAR Busch Series racing season. The program is designed to generate friendly competition between drivers and teams in the garage area...

St.Louis, MO (May 3, 2001) Busch beer has implemented a new "Top 10" driver and team promotion for the 2001 NASCAR Busch Series racing season. The program is designed to generate friendly competition between drivers and teams in the garage area and recognize excellence at each race during the tour.

"The upcoming season is gearing up to be one of the best yet, and we feel the 'TOP 10' promotion is a great opportunity to showcase the sportsmanship we're seeing each weekend at the track," said Steve Uline, group director, Sports Marketing & Bud Sports, Anheuser-Busch, Inc. "Anheuser-Busch is excited to remain an active part of the NASCAR Busch Series and we're looking forward to a great year."

During the season, NASCAR Busch Series drivers will receive two special decals for each top 10 finish (see attachment for an example of the decal): one for the driver's race helmet and a second for a special "Top 10" helmet presented to each team. Similar to helmet decals presented to college football players at universities such as Ohio State and Florida State, the

Busch "Top 10" decals will be a visible sign of a successful race or season.

At the end of the 2001 season, the driver with the most Top 10's will win one year's supply of Busch beer for his entire team. (Limit 20 people per team - must be 21 years of age or older to qualify. Also subject to local/state regulations.)

In addition, the team that features the Busch "Top 10" helmet in the most creative/consistent manner during the season will also receive one year's supply of Busch beer for the entire team. (Limit 20 people per team - must be 21years of age or older to qualify. Also subject to local/state regulations.) <pre> Following the tenth race of the season, the Busch "Top 10" leaders are:

Driver Top 10s

1. Jeff Green 8 Kevin Harvick 3. Greg Biffle 7 4. Jason Keller 6 Mike McLaughlin 6. Kenny Wallace 5 Todd Bodine 8. Jimmie Johnson 4 Elton Sawyer Matt Kenseth Jeff Purvis Tony Raines Joe Nemechek

-Busch-

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Series Automotive , NASCAR XFINITY
Drivers Matt Kenseth , Todd Bodine , Jason Keller , Kevin Harvick , Joe Nemechek , Kenny Wallace , Greg Biffle , Jeff Green , Elton Sawyer , Mike McLaughlin , Tony Raines , Jimmie Johnson , Jeff Purvis