BFGoodrich Tires Unveils Custom-Designed Scorcher T/A Color Tires

GREENVILLE, S.C. - BFGoodrich® Tires today unveiled a new section of its Web site- Scorcher T/A Online - where consumers can purchase customized color tires directly from Scorcher T/A Online. Consumers can choose two colors from a palette of...

GREENVILLE, S.C. - BFGoodrich® Tires today unveiled a new section of its Web site- Scorcher T/A Online - where consumers can purchase customized color tires directly from Scorcher T/A Online. Consumers can choose two colors from a palette of eight and decide where they want each color applied to the tire. The color choices include blue, light green, orange, orchid, purple, red, teal and yellow. "BFGoodrich brand raised the bar for performance tires last year when we introduced the Scorcher T/A to the world. It is a tire that truly lets you feel and see its traction advantage," said Mathew Aaron, brand manager for BFGoodrich Tires. "Not only are we raising the bar again, but we're redefining the tire-buying experience through on-line, customized tires."

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Series Automotive , General