Bell adds Toshiba as Associate Sponsor

Toshiba Computer Systems Group has announced that it will team with former Barber Dodge Pro Series racer Townsend Bell and Dorricott Racing as an associate sponsor for 2001 Dayton Indy Lights Championship. The Toshiba logo will be prominently ...

Toshiba Computer Systems Group has announced that it will team with former Barber Dodge Pro Series racer Townsend Bell and Dorricott Racing as an associate sponsor for 2001 Dayton Indy Lights Championship. The Toshiba logo will be prominently displayed on the uniform of 2000 Indy Lights runner-up Bell as well as his No. 30 Dorricott Racing-prepared Indy Lights Lola.

"This sponsorship is a unique opportunity for Toshiba to provide the computer hardware that will increase the overall efficiency of the racing team and improve their means to communicate, " says Steve Andler, vice president, marketing, Toshiba Computer Systems Group. "We hope our contribution illustrates the power of today's technology and will help to play a part in the overall success of Mr. Bell."

The former Pro Series winner expects Toshiba to elevate the technical infrastructure of his team.

"I've always thought of Toshiba Computing products to be the very best available on the market," said Bell. "I am excited to have our team using the latest and highest quality technology solutions available. We look for every advantage we can get and our new relationship with Toshiba certainly support that objective."

Bell is considered by many motorsports insiders as the next marquee name in American racing. Bell has already positioned himself to make a championship run for the 2001 Dayton Indy Lights crown following his second place finish in the season opening race at Monterrey, Mexico and recent first place finish at the Toyota Grand Prix of Long Beach, Calif.

The San Luis Obispo, Calif., resident leaped into the Indy Lights spotlight in 2000 with two pole positions, victories at Mid-Ohio and St. Louis, and leading the second most laps of any driver in Indy Lights. Track to track consistency was his winning formula as he finished second place in the championship with 146 points - only 10 shy of winning the Indy Lights title outright.

"We are very pleased to have Toshiba America Information Systems as an information systems partner with Dorricott Racing," said Dorricott Racing owner Bob Dorricott. "The accuracy of data and retrieval speed are extremely important to success in professional motorsports."

- Andrew Torres

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Series Automotive , Indy Lights
Drivers Townsend Bell