AVID Design, Darkhorse Autosport partnership

ATLANTA, Monday, August 19, 2002 -- AVID Design, Inc., of Norcross, Georgia, and Darkhorse Autosport of Monroe, Georgia, have announced a partnership that will see the two industry leaders join in the development of CD-ROM press kits for use in ...

ATLANTA, Monday, August 19, 2002 -- AVID Design, Inc., of Norcross, Georgia, and Darkhorse Autosport of Monroe, Georgia, have announced a partnership that will see the two industry leaders join in the development of CD-ROM press kits for use in professional motorsports. The auto racing version of AVID Design's extremely popular I-KIT (Interactive Press Kit) will be the basis for all of Darkhorse Autosport's CD-ROM motorsports media kits from this day forward. The announcement follows the very successful launch of an I-KIT for Darkhorse client Shane Lewis at the recent NASCAR Winston Cup race at Watkins Glen (NY) International.

AVID Design, Inc. is a creative firm, specializing in custom interactive multimedia presentations for CD-ROM and the Web. The I-KIT is AVID Design's solution to creating electronic media kits in a cost-effective, easy-to-construct manner. Previous and current clients have ranged from Fortune 500 companies to Atlanta-area firms.

Darkhorse Autosport is the parent company of Darkhorse Communications, a motorsports media relations firm. Darkhorse has been representing clients in the Indy Racing League (IRL), NASCAR Winston Cup, the American Le Mans Series (ALMS), the Grand American Road Racing Series (Grand-Am), United States Auto Club (USAC) and many other forms of the sport since 1997. The current client list includes open wheel star Jimmy Kite, sports car racing standout and Winston Cup rookie Shane Lewis and female drivers Terri Popielarz and Belinda Endress as well as ThunderValleyRacing.com and others.

AVID Design founder and CEO Tom Brand is very excited about the relationship with Darkhorse and the subsequent move into the fastest growing sport in the United States. "With our proven track record of success in other industries, we're hoping NASCAR teams and the whole motorsports' arena will accept our I-KIT product as a valuable and impressive tool for delivering information in comparison to a standard print media kit."

Dean Richardson, vice-president of business development for AVID Design, anticipates strong long-term benefits from the partnership. "With a personal interest in auto racing, I've always felt our Interactive Press Kit would be a great fit for teams to get information out in a cost-effective manner, so, to me, entering into this relationship is a critical first step in allowing AVID Design to reach this market."

"We at Darkhorse have long tried to create new and better means for the media to cover our clients," said Darkhorse Autosport founder and president Tom Moore. "We were among the first motorsports' media relations firms to utilize a CD-ROM format for media kits. However, we had not found the look and user friendliness that we desired. Since our first meeting with AVID Design, we knew we had a partner with the same goals. The product that we combined to create for Shane Lewis in his NASCAR Winston Cup Series debut was met with extremely positive feedback. It is always our goal at Darkhorse Autosport to raise the bar of media relations and, without a doubt, we have moved that bar up several notches in our relationship with AVID Design."

For more information contact: info@aviddesign.com or visit www.aviddesign.com. To learn more about Darkhorse Autosport, please visit www.darkhorsecom.com.

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Series Automotive
Drivers Shane Lewis , Jimmy Kite , Belinda Endress , Richard Dean