am1400 WEST's Sports Director, Dick Hammer, to be honored

Easton, PA, January 27, 2000 - Next Sunday, February 6, 2000, is a date to mark the honoring of one of am1400 WEST's most dedicated and versatile members of its staff. At "Tempo Italiano's"(r) Second Anniversary Dinner and Roast at Easton's...

Easton, PA, January 27, 2000 - Next Sunday, February 6, 2000, is a date to mark the honoring of one of am1400 WEST's most dedicated and versatile members of its staff. At "Tempo Italiano's"(r) Second Anniversary Dinner and Roast at Easton's Castel Club, WEST's Sports Director, Dick Hammer, will be honored by his peers and members of his family as they recount and relive memorable moments that Dick has helped to create for them over the years.

Dick Hammer emulates positive family values - his true partner in his personal and professional life has been his wife, Millie, for what will be, 46 years this March. Millie accompanies Dick on almost all of the out of town sport events that Dick covers. There she acts as the sports statistician for WEST's sports coverage of those events. Together, Millie and Dick have raised an outstanding family- four children and nine grand children - some who will be speaking during Sunday's Roast in honor of Hammer.

When it comes to work, Dick's exceptional professional ethics and standards also encourages dedication and drive to the rest of the WEST staff. He starts each weekday at work at 6:00 am with his live sports broadcasts each half hour on "The Morning show" from the WEST studios. Then, throughout the remainder of the day, he visits many of WEST's advertisers about their needs - where their commercials are to run, how many commercials will be airing, new promotional opportunities that are coming up and changes to the actual commercials that are running or are soon to be aired. This is in addition to actually writing and producing many of the advertisements you hear on WEST airwaves. In between, as the station's Sports Director, Hammer prepares the sports coverage schedules for WEST - who will be covering what sports broadcast event at what location. Finally, Dick actually covers the events himself, from Lafayette basketball and football to Easton and Phillipsburg football, basketball and baseball. Assisting with the announcing duties during these events are either Mike Moore, who has worked with Dick for over 20 years, Carl Schumacher or Bruce Nagy.

Hammer, a graduate of Temple University's class of 1957, has been in the broadcasting business for over 43 years. His career has spanned positions with the National Broadcasting Company's news bureau where Dick was a weekend sports anchor in Cleveland, Ohio. He also provided filmed feature reports on a variety of sports for NBC-TV affiliates around the country in addition to being the color analyst for the Cleveland Barons in the National Hockey League. Hammer also has worked in New York City for NBC's News and Information Bureau.

There is some pleasant and refreshing irony in the tools that Dick Hammer employs to satisfy the tremendous and varied professional responsibilities he performs at the WEST studios. Through his entire career, a simple Remington manual typewriter, estimated to be about 46 years old, produces all of the data that Dick prepares - from sports information, statistics and coverage reviews, to the advertising copy he produces. Even more profound is that this typewriter was already second-hand when Dick acquired it 46 years ago. And, it isn't that Dick isn't computer literate. As his wife, Millie, explained, he just enjoys using this stable part of his past to do what he has done so well for all of these years. With that said, it isn't surprising that people genuinely enjoy being around Dick Hammer - he is a refreshing blend of the past, combined with a much needed enthusiasm for the future that is a vitally needed part of all of us - professionally and personally.

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Series Automotive , General