Water Joe joins Michael David

FOR IMMEDIATE RELEASE: Contact: Mike Cassella 773-472-4277 WATER JOE SELECTS KOOL TOYOTA ATLANTIC TEAM FOR MOTORSPORTS ENTRY SOUTH BARRINGTON, Ill. (Aug. 7) David Holdener, General Manager of Water Joe, the world's first caffeinated ...

FOR IMMEDIATE RELEASE: Contact: Mike Cassella 773-472-4277

WATER JOE SELECTS KOOL TOYOTA ATLANTIC TEAM FOR MOTORSPORTS ENTRY

SOUTH BARRINGTON, Ill. (Aug. 7) David Holdener, General Manager of Water Joe, the world's first caffeinated bottled water, announced today a strategic partnership between Water Joe, PDR Enterprises and professional racing car driver Michael Todd David. Michael drives a PDR prepared Ralt-41 in the KOOL/Toyota Atlantic Championship. Now in its 24th year, the series has become the richest and longest running open wheel development program in North America and a primary training ground for future PPG CART and Formula One drivers. In David's first full season in 1996, he easily secured a top-ten finish in the drivers championship placing ninth. His ultimate goal is to compete in the PPG CART series and be recognized as one of the most talented and experienced drivers in open wheel racing, eventually winning a PPG CART drivers championship. "When we looked at what the KOOL/Toyota Atlantic Series had to offer including the level of competition, series visibility through international television coverage, it appears to be the ideal platform to grow our business. Especially by partnering with an up and coming driver like Michael" Holdener said. "We're excited, we recognize the growth in motorsports to be exponential, it is a proven medium for increasing brand awareness and developing new customers. Turning the No .3 car into a rolling billboard for Water Joe starting in Mid-Ohio is just part of it. When we combine the logistics of the 12 races with our distributor and retail bases, the opportunities are limited only by our imagination. Imagine the impact to our sales if just 10% of the racing fans seeing the Water Joe Racing car selected Water Joe as a mainstream alternative to coffee or cola." Water Joe was the first product of its kind and last year achieved national recognition with featured articles in Newsweek, Time, New York Times, USA Today, CNN, CNBC and MTV. To see more information on Water Joe check out their web site www.waterjoe.com and for more information on Michael Todd David, PDR's website is www.pdr1.com with links to various sponsors and series.

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Series Atlantic