Team Platinum sponor update #1

BUDGET Car and Truck Rental sign on with Team Platinum FOR IMMEDIATE RELEASE San Diego, Calif (August 9, 1997) Budget Car and Truck Rental has signed on as an associate sponsor in backing the efforts of Anthony Lazzaro and Platinum...

BUDGET Car and Truck Rental sign on with Team Platinum

FOR IMMEDIATE RELEASE San Diego, Calif (August 9, 1997) Budget Car and Truck Rental has signed on as an associate sponsor in backing the efforts of Anthony Lazzaro and Platinum Sound's Team Platinum for the remaining races in the KOOL/Toyota Atlantic Championship.

"We are very excited to be involved in what is a natural marketing move for us," says Budget representative Bill Stokes. "The association allows us access to contacts both in the automotive industry as well as with travel departments of large corporations. With the KOOL/Toyota Atlantic series we can obtain our AwardsPlus CorpRate program goals without causing a huge drain on our existing marketing structure."

"This program has already been very rewarding for us, "Stokes continued. "In fact, the first weekend we signed a new account that pretty much paid for our initial investment. Some of our existing clients are now being brought in to benefit from cross-promotion and incentive programs with our new corporate partners."

"And Anthony is such a tremendous bonus to the program," added Stokes. "He is always the first one to offer ideas and suggestions to help us tie-in the racing program with our corporate goals and objectives. Of course it doesn't hurt that he is one of the Championship contenders either!"

Budget Car and Truck Rental also sponsor A.J. Foyt's IRL Championship Team, as well as Tim Allen of Home Improvement fame with Steve Saleen's Race Team.

NOTES:

Budget and Platinum Sound have initiated a contest that promotes the Per4mer Steering Wheel for video games and Budget's Saleen Mustang. Details on the contest can be found on www.irace.com.

### For more information contact Becky Baranouski, Race Management Group, 281/855-7162

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About this article
Series Atlantic
Drivers Anthony Lazzaro , Steve Saleen , A.J. Foyt