TEAM PLATINUM GETS HOT WHEELS Scottsdale, Ariz. -- SC&T International Inc., manufacturers of the Per4mer Racing Wheel and sponsors of Team Platinum in the KOOL/Toyota Atlantic Championship, have taken their racing involvement to the next...
TEAM PLATINUM GETS HOT WHEELS
Scottsdale, Ariz. --
SC&T International Inc., manufacturers of the Per4mer Racing Wheel and sponsors of Team Platinum in the KOOL/Toyota Atlantic Championship, have taken their racing involvement to the next level by announcing an agreement with MATTEL INC., to license the HOT WHEELS(TM) brand name for a new racing wheel for video game consoles.
"The quality and design of the new HOT WHEELS (TM) ULTIMATE PER4MER RACING WHEEL embodies the power, performance and attitude of the HOT WHEELS brand," said Bob McCandilish, Director of Licensing at Mattel.
Chris Richards, VP Sales and Marketing of SC&T International Inc. stated: "We are delighted to be a licensee of HOT WHEELS, America's leading die cast vehicle manufacturer. Mattel has shown consistent and enduring dominance in the toy marketplace with all of its products and especially so with it's HOT WHEELS brand. We at SC&T are both honored and proud that our new PER4MER RACING WHEEL meets Mattel's standard of high quality and leading edge design, a standard that it demands of all its products."
The packaging for the new wheel will feature the official HOT WHEELS Racing team, the Kyle Petty No. 44 HOT WHEELS race car as well as the well-know "look" of HOT WHEELS products and will be on store shelves in early October with a target street price of $89.95.
"The alliance with HOT WHEELS featuring the Petty Team is a natural" stated Jamie Copland, Chairman and CEO of SC&T International Inc. "We want our Racing Wheel to be as accurate and realistic as possible and the feedback from the guys who race for a living help make our Wheel the best on the market. The association we have in the motorsports arena continues to assist our marketing objectives and product development tremendously."
The HOT WHEELS ULTIMATE PER4MER RACING WHEEL with pedals will be loaded with user friendly features which include: 17 buttons and a D-pad in a standard controller layout, custom steering rotation, precision centering mechanism, LED indicator lights, rubber racing grips and highly engineered quality components like performance ball bearings.
The wheel also has a specialized three-pronged connector that allows it to work with the Nintendo 64 (R), Sony Playstation (TM) and Sega Saturn platforms. Once plugged in, the microchip inside the steering console automatically detects the platform and configures the wheel accordingly.
For more information on the HOT WHEELS ULTIMATE PER4MER RACING WHEEL please contact Ann Fox at 602/607-6373 or visit their web site at www.platinumsound.com. For information on Team Platinum please contact Race Management Group at 281/855-7162
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