Gigante to sponsor Atlantic Team Scuadra Fortia. SAN DIEGO (March 13, 2003) - Veteran CART Toyota Atlantic Championship team owner Allen Berg announced today Grupo Gigante, Mexico's third largest supermarket chain, will sponsor its entry with...
Gigante to sponsor Atlantic Team Scuadra Fortia.
SAN DIEGO (March 13, 2003) - Veteran CART Toyota Atlantic Championship team owner Allen Berg announced today Grupo Gigante, Mexico's third largest supermarket chain, will sponsor its entry with Eduardo Figueroa of Mexico City as the driver. This will be Figueroa's second full season of Atlantic competition.
Entering his 26th year in racing, Berg also confirmed continued associate sponsorship with Aviacsa Airlines, Arai Helmets, BG Oils, Mechanix Wear, Milenio Newspapers and Royse Graphics.
"We welcome Grupo Gigante to our team and will be proud to campaign the red Gigante logo," said Berg. "I have continued to make dramatic changes in our team with enhanced sponsorship, new crew members and off season testing. Our ultimate goal is to continue to generate commercial relationships with companies and to add more marketing partners to our team. We also want to cultivate drivers with talent, promoting them to the highest ranks in racing. I want to continue to develop and mature this company into a winning open wheel team."
Gigante has 270 stores and three billion in annual sales and is staking its claim north of the international border. It is a 40 year old company with over 35,000 employees. In addition to its stores in Mexico it operates four stores in the Los Angeles area and will open four more this year. Grupo Gigante also owns Office Depot in México and Central America as well as Radio Shack in México. Gigante (pronounced hee-gan-tay) aims to become the most popular supermarket among California's 11 million Latinos, most of whom hail from Mexico and think of the stores as old friends. Having recently surpassed African Americans (12.7% of Americans) as the biggest minority group in the U.S., Latinos (13%) boast a collective disposable income of $450 billion a year, with much of that money going toward food. For more information on Gigante go to www.gigante.com.mx and www.giganteracing.com.
Berg understands what it takes behind the wheel; he was a versatile driver who competed in Formula One, Atlantics, Indy Lights and Prototypes. He is a two time Canadian racing champion, the 1982 Canadian Rookie of the Year, 1983 New Zealand Tazman Series Formula Atlantic Champion and was also twice named the Canadian Driver of the Year. Berg also has racing ties in Mexico; he won the 1993 Mexican F2 Championship. In 2001, he won the Drivers' and Team Championships in the Indy Lights Pan-American Series with four wins and seven podium finishes in nine races and Waldemar Coronas, driving for Scuadra Fortia, won one race in three starts, acting as both driver and team Director. The team ran a two car effort in Toyota Atlantics in 2002 and had two top-five finishes and six top-ten finishes. Team headquarters are in San Diego, California near the Mexican boarder. All commercial, promotional, marketing and public relations efforts are split between the San Diego facility and satellite offices in Mexico City and Guadalajara, Mexico. For more information on Scuadra Fortia and its marketing partners go to http://www.scuadrafortia.com
This will be Figueroa's second full season of Atlantic competition. He competed in CART Toyota Atlantic series in 2002 following an impressive rookie year in the Mexican Formula Three series in 2001. Figueroa placed fourth overall in the final point standings, recording two third-place finishes.
There are several "driver development" series in North America, but the CART Toyota Atlantic Championship remains unparalleled in its rich 30-year history of providing one of the most recognized stepping stones to a career in international motorsports competition. The CART Toyota Atlantic Championship is the final rung in the "Champ Car Ladder System," designed to develop the continent's best young open wheel racing talent. New and returning teams, drivers and tracks will highlight what is shaping up to be one of the series' most promising seasons. The CART Toyota Atlantic Championship's international flavor is rooted in 29 years of racing in the United States, Canada, Mexico, South America, Great Britain, France, Australia, New Zealand and South Africa. The Atlantic Championship, as it is known today, was officially launched in 1974. Champ Car racing legends Bobby Rahal and Danny Sullivan were among the stars in the late 1970s, racing against the likes of international racing superstars Gilles Villeneuve and Keke Rosberg. In the early 1980s, Michael Andretti used the Atlantic series as his stepping stone into Champ Cars, facing down stiff competition from Brazilian Roberto Moreno. Series information can be found at www.toyotaatlantic.com.