ROCK AND ROLL HALL OF FAME AND MUSEUM CONTINUES AS PRESENTOR FOR KOOL/TOYOTA ATLANTIC CHAMPIONSHIP AT CLEVELAND HIGHLAND PARK, Ill., July 2, 1998 - The KOOL/Toyota Atlantic Championship race at Cleveland will have a decidedly musical ...
ROCK AND ROLL HALL OF FAME AND MUSEUM CONTINUES AS PRESENTOR FOR KOOL/TOYOTA ATLANTIC CHAMPIONSHIP AT CLEVELAND
HIGHLAND PARK, Ill., July 2, 1998 - The KOOL/Toyota Atlantic Championship race at Cleveland will have a decidedly musical flair once again as the Rock and Roll Hall of Fame and Museum presents the KOOL/ Toyota Atlantic Championship on Saturday, July 11, at Cleveland's Burke Lakefront Airport.
The Saturday feature race is part of the Medic Drug Grand Prix of Cleveland Presented by Star Bank, held July 10-12. It is the second straight year the Rock and Roll Hall of Fame and Museum has presented the KOOL/ Toyota Atlantic Championship race at Cleveland.
"Every summer, the Grand Prix of Cleveland really rocks the city when it makes its annual appearance," said Museum Director of Communications and Public Relations Tim Moore. "The Rock and Roll Hall of Fame and Museum is happy to be involved in this long-standing event, and to partner with the KOOL/ Toyota Atlantic Championship for the second time."
The Rock and Roll Hall of Fame and Museum, located in downtown Cleveland and a lakefront neighbor of the race site, will be involved in various activities and promotions throughout the Grand Prix weekend. For the KOOL/ Toyota Atlantic Championship race, a museum executive will present the post-race trophies in Victory Circle and the museum representative or a rock 'n roll celebrity will provide the race start command, "Gentlemen, Start Your Toyota Engines," for the Saturday afternoon race. The television broadcast team that produces the race broadcast for ESPN2 will be shooting extensive footage of the Rock and Roll Hall of Fame and Museum as a feature in the race broadcast.
"The KOOL/ Toyota Atlantic Championship is honored and thrilled to be associated with one of Cleveland's most prestigious entities," said Vicki O'Connor, president of Pro-Motion Agency, which administers the Atlantic series. "We knew last year that aligning our motorsports race with the fast-paced world of music and its industry would be a perfect fit, especially in Cleveland. It was tremendously successful last year and we're excited to be presented by the Rock and Roll Hall of Fame and Museum again this year."
The "Rock and Roll Hall of Fame and Museum Presents the KOOL/ Toyota Atlantic Championship" is round six of the 13-race series. The $1.3 million KOOL /Toyota Atlantic Championship is the richest open-wheel development series in North America, noted for its long history of graduating its stars directly into CART competition. Among the drivers who have graduated from the Atlantic series are CART stars Michael Andretti, Bobby Rahal, Danny Sullivan, Jimmy Vasser, Richie Hearn, Patrick Carpentier and Alex Barron, as well as 1997 FIA Formula One Champion, Jacques Villeneuve.