Coors inks agreement to be official beer of Grand Prix of Denver. DENVER (May 6, 2002) -- The Grand Prix of Denver announced today that the Coors Brewing Company has signed a four-year agreement to be the Official Beer of the new auto race...
Coors inks agreement to be official beer of Grand Prix of Denver.
DENVER (May 6, 2002) -- The Grand Prix of Denver announced today that the Coors Brewing Company has signed a four-year agreement to be the Official Beer of the new auto race through 2005.
As an Official Sponsor, Coors Brewing Company will be involved in a comprehensive sponsorship program with the Grand Prix event that includes the implementation of a pre-event regional consumer promotion, branding activities including event and race circuit signage, display in the Lifestyle Expo, and an extensive corporate hospitality program.
"We're excited to be a part of a major event like the Grand Prix of Denver," said Steve Saunders, event-marketing director for the Coors Brewing Company. "It fits in with our strategy of being involved with top notch, large scale events throughout the country. Auto racing has been very good to our company over the years, and we're looking forward to a superb weekend of racing and the beginning of a great tradition in Denver."
Coors also sponsors the Super Bowl, the Daytona 500, Indianapolis 500 and Kentucky Derby. In addition, Coors is affiliated with CART race team owner Chip Ganassi's NASCAR race team and the Indy Racing League's Hemelgarn Racing. In the Denver area, Coors is associated with Red Rocks Amphitheater; Coors Field, home of baseball's Colorado Rockies, and Pepsi Center.
Founded in 1873, the Adolph Coors Company is ranked among the 700 largest publicly traded corporations in the United States. Its principal subsidiary, Coors Brewing Company, is the nation's third largest brewer and its products are available throughout the U.S. and more than 30 international markets in North America, Latin America, the Caribbean, Europe and Asia.
"Coors Brewing Company represents Colorado at its finest. Coors' legacy of supporting community events makes them a stellar partner and we are pleased to have them as an official sponsor of the Grand Prix," said John Frew, vice president and general manager of the Grand Prix of Denver. "This will be a mutually beneficial partnership that will only grow over time. Coors brings a wealth of experience in corporate sponsorship and promotion and its involvement will enhance our promotion of this event."
The Grand Prix of Denver will take place August 30 - Sept. 1 on a 1.65-mile, nine-turn temporary race circuit on the streets around Pepsi Center adjacent to Denver's Lower Downtown. For tickets or race information, call (888) 82-SPEED, or visit the official race Web site at www.grandprixofdenver.com.
The Grand Prix of Denver is owned and operated by Grand Prix Association of Long Beach, Inc., a subsidiary of Dover Motorsports, Inc. (NYSE: DVD). Dover Motorsports, Inc., is a leading promoter of motorsports events in the United States. Its subsidiaries operate seven tracks (four permanent facilities and three temporary circuits) in six states and promote events under the auspices of the sport's four premier sanctioning bodies - NASCAR, CART, IRL and NHRA. The company owns and operates Dover International Speedway in Dover, Del.; the new Nashville Superspeedway in Nashville, Tenn.; Gateway International Raceway near St. Louis, Mo.; and Memphis Motorsports Park in Memphis, Tenn. It also organizes and promotes the Toyota Grand Prix of Long Beach in California, the Grand Prix of Denver, Colorado and the Grand Prix of St. Petersburg in Florida.