FOR IMMEDIATE RELEASE KOOL ANNOUNCES $64,000 CONTINGENCY PROGRAM FOR THE 1997 KOOL/TOYOTA ATLANTIC CHAMPIONSHIP HIGHLAND PARK, ILL. (Nov. 19) -- As the 1997 Atlantic racing season approaches and KOOL enters its first...
FOR IMMEDIATE RELEASE
KOOL ANNOUNCES $64,000 CONTINGENCY PROGRAM FOR THE 1997 KOOL/TOYOTA ATLANTIC CHAMPIONSHIP
HIGHLAND PARK, ILL. (Nov. 19) -- As the 1997 Atlantic racing season approaches and KOOL enters its first year of a new multi-year, co-title sponsor agreement between itself and Toyota Motor Sales, USA, officials of KOOL have unveiled plans for a new driver incentive and performance bonus program within the KOOL/Toyota Atlantic Championship. Commencing in 1997, KOOL will introduce contingency awards which will bring an additional $64,000 to the series prize fund, including a combined $25,000 bonus to the series champion. Atlantic drivers in their rookie season campaign will now be eligible for the "Rookie Challenge Winner of the Race," which will provide a $1,000 bonus to the top rookie finisher at each event. Additionally, all rookies participating in the Atlantic championship will be eligible for the KOOL "Rookie Challenge." The highest finishing rookie driver in the final season point standings will be recognized as the KOOL "Rookie Challenge Winner" at the Atlantic year-end awards banquet and will be awarded $15,000 in prize money. KOOL will also introduce the KOOL "Racing Challenge," which will recognize the highest finishing non-rookie points leader competing in the Atlantic Championship. This $15,000 year-end bonus will be presented to the winning driver at the 1997 Awards Banquet in Monterey, Calif. In special recognition of the 1997 KOOL/Toyota Atlantic Champion, KOOL will bestow the KOOL "Series Cup Award," a $10,000 bonus which will also be presented at the year-end awards banquet. The "Series Cup Award," combined with the KOOL "Racing Challenge" and the KOOL "Rookie Challenge Winner" awards, guarantees a $25,000 bonus award pay-out to the series champion. Also new for 1997 will be the KOOL "Move Of The Race" Award. KOOL will present a $1,000 bonus to the Atlantic driver who is judged by Atlantic officials to have completed the most impressive "Move of the Race" at each Atlantic event. "The addition of the KOOL per race and year-end bonus awards is a tremendous addition to the series," said Vicki O'Connor, president of Pro-Motion Agency Ltd., the company which administers the Atlantic series. "These awards, together with our $85,000 per race purse, increases the overall prize money available in the Atlantic championship and maintains the series posture as the richest open-wheel development racing series in North America." The KOOL/Toyota Atlantic Championship begins its 24th season of competition at the Metro-Dade Homestead Motorsports Complex in the Grand Prix of Miami, presented by Toyota, on March 1, 1997. # # #