Concord, NC (September 16th, 2003)-- Venturini Motorsports recently took a key step towards a bright future after teaming up with the marketing firm T.A.V & Associates, Inc. The objective is for T.A.V. & Associates, Inc. to provide the team with...
Concord, NC (September 16th, 2003)-- Venturini Motorsports recently took a key step towards a bright future after teaming up with the marketing firm T.A.V & Associates, Inc. The objective is for T.A.V. & Associates, Inc. to provide the team with primary marketing efforts in the always-changing sport of auto racing. T.A.V. & Associates, Inc. will concentrate their efforts on sponsorship acquisitions, sponsor relations, public relations and web-site design and maintenance for the #25 Venturini Motorsports camp.
"Sponsorship is vital to the success of any race team, especially one competing in the ARCA/REMAX Series where team funding is critical to the long term success of a team," said crew chief Bill Venturini.
"Championship success at this level depends greatly on sponsorship backing. It's no secret that we're one of those teams looking for that blockbuster sponsorship deal. A major marketing partnership will drastically change our team and the way we compete week-in and week-out."
T.A.V. & Associates, Inc. is primarily an online and direct mail-marketing agency with vast experience in television and radio infomercial production.
Motorsports Marketing however, will be a new venture for the marketing firm and T.A.V.'s President, Tom Venturini, is excited and ready for the task.
"Our goal is to assist the team in any way possible - helping to free up some of Bill and Billy's time so that they can continue with the team's advancement. Operating a team takes 110% effort, marketing that team takes another 110%. It's virtually impossible to juggle both successfully while chasing down a championship," he says.
Tom Venturini is a seasoned marketing veteran with over 10 years of experience in Direct Response Marketing. Now that he has ventured into auto racing, he is overly excited about the merger not just because of the possible prospects, but simply, for extending his know-how into the "other" family business.
"I've been a huge supporter of the team for many years, following both my uncles career as well as my cousins," Tom explains. " I'm excited to be part of the team. It's a perfect fit! I work with some of the top marketing companies in the country and we are ready to introduce ARCA and Venturini Motorsports to an entirely new segment of potential sponsors."
Bill Venturini follows up Tom's ideas by adding, "There are only a few teams in ARCA that have been able to secure that kind of deal so far. Teaming up with T.A.V. is exciting. They bring some fresh ideas to the table."
The first and most visible step in the Venturini/Venturini merger was the recent design, development and launch of www.billyventurini.com. The website not only profiles the race team but it also serves as an open call to any interested sponsors, the reason for the marketing appointment to begin with.
For more information on Venturini Motorsports, driver Billy Venturini and possible sponsorship opportunities, please visit www.billyventurini.com.